Watch: Kylie Jenner teased her new collection while covered in faux blood.
Kylie Jenner has been getting into the Halloween spirit, but some fans have questioned whether she's taken it too far.
The cosmetics entrepreneur's latest Instagram post to celebrate the spooky season has caused quite the stir on social media.
To promote her limited edition make-up collection Kylie X Nightmare on Elm Street, the reality TV star shared a couple of images of herself entirely nude in a pool of fake 'blood'.
And let's just say the pictures are a lot.
The sharing of the post prompted many to give their thoughts on the graphic images, with some dubbing them "disturbing" and others "satanic".
One of Jenner's Instagram followers commented "this needs a warning".
"This is in such poor taste. Ugh," another Instagrammer wrote, as another explained that the post didn't "sit right with me".
"This is not cool," one user commented. "Some people are actually hurt by knives and violence. Why are you making this sexy? Not okay."
Other's pointed out that the fact Jenner is currently expecting her second baby added to the feeling of unease about the images.
"Honestly I find this really disturbing since she’s pregnant," one user commented.
The make-up mogul is currently pregnant with her second child with rapper Travis Scott. The couple already share three-year-old daughter, Stormi.
Jenner launches special edition collections throughout the year for various occasions including Easter, her birthday and Christmas.
Watch: Watch: Kylie Jenner files restraining order after a man allegedly jumps her fence.
As well as this latest post, Jenner also recently shared a series of Halloween-themed posts to tie in with the latest seasonal range, including an image of the make-up entrepreneur sporting a catsuit inspired by Nightmare on Elm Street's creepy villain, Freddy Krueger.
Of course, Jenner added her own spin on the outfit, switching up Krueger's stripey top for a body-skimming catsuit and his gloved hand for some super long nails in a metallic finish.
"Freddy girl," she wrote in the accompanying caption. "My Nightmare On Elm Street halloween collection launches 10.12 on KylieCosmetics.com!"
The items typically sell out, so it will be interesting to see whether the promotion for the Halloween range will have the desired effect.
The beauty mogul certainly isn't letting her pregnancy scale-back her outfit choices. Last week she shared a slideshow of photos on Instagram, which showed her rocking a skin tight, red catsuit that stretched into gloves and covered her heels.
"❤️🔥" she captioned the snaps, taken in a plain white hallway.
The bold fashion statement seemed to be a nod to older sister Kardashian West who has regularly stepped out recently in the figure-hutting look, which covers her hands and feet.
Just after announcing her second pregnancy, Jenner also gave a hint of her out-there maternity style after being spotted in a bump-skimming white leather mini dress and coat combo followed by a sheer, lace jumpsuit as she stepped out for New York Fashion Week.
Pulling her hair into an up-do, Jenner paired the daring look with an oversized black coat and matching heels.
The reality TV star's outfit had similar vibes to an ensemble worn by sister Kim Kardashian West when she was pregnant with son Saint, now 5, at the 2015 LACMA Film + Art Gala in Los Angeles.
But Jenner's bold catsuit was a total departure from the colourful ensemble she'd showcased during a visit to the Revolve Gallery earlier that day.
For that occasion, she wore a tangerine orange trench coat, low-rise jeans and a tied top that put her pregnancy front and centre.