Filipinos trust church, academe, media

The Church, the Academe, and the Media received higher trust ratings by 1,575 respondents and 600 informed public in 1,200 rural and urban areas nationwide who were polled for the 2nd Philippine Trust Index (PTI) in November-December, 2012, by the Ateneo Graduate School of Business and EON firm.

The Church made a big leap, receiving a 68.1% trust rating, followed by the Academe, 45.1%; media, 32.2%; and government, 15%. Most of the respondents cited the spiritual guidance of the church for their high regard for this institution. For the academe, the quality of teachers was the single most important cause of their trust, along with improved educational standards. Among media, television had the highest trust rating, followed by radio, and newspapers. Among government agencies, the Office of the President had the highest trust level.

The aim of the survey was to better understand the factors that create trust for an individual or institutions and to identify the qualities and traits that Filipinos value the most. The trust ratings given to the Church, education sector, and the media were higher in 2012 than in 2011 when the first nationwide survey was conducted.

The joint partners for the survey, Ateneo and EON, have encouraged discussions in trust-based relationships and communications in the business and education sectors. The former undertook the research as part of its trust to improve business education by aligning it with the way people perceive and deal with key Philippine institutions. EON sought insights to help organizations build relationships with their publics.

We congratulate Executive Secretary Paquito N. Ochoa, Catholic Bishops' Conference of the Philippines President Cebu Archbishop Jose S. Palma, Department of Education Secretary Bro. Armin A. Luistro, Ateneo de Manila Graduate School of Business Dean Albert L. Buenviaje and EON Firm Chairman and Chief Executive Officer Junie S. del Mundo, and wish them the best and success in all endeavors. CONGRATULATIONS AND MABUHAY!