Good news! H&M has just announced its newest designer collaboration and, yep, it's a corker: H&M x Simone Rocha. The designer's dreamy hallmarks of tartan, lace, shimmering tweed, pinks, reds, intricate beading and wild floral patterns are all expected to make an appearance so, naturally, we're already counting down the days.
"We're so happy to finally reveal the star of our next designer collaboration: @simonerocha_" the brand writes on Instagram.
"Rocha is one of today's most exciting fashion designers! This unique collab is a tribute to everything that she holds dear: it's a world filled with florals, pearls and bespoke fabrics. The collection launches 11 March. #SimoneRochaxHM #HM"
"I am so thrilled to be working with H&M on this very special collection," the designer said in a press release. "It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of."
In the first images available of the Simone Rocha collab, we can see model and activist Adwoa Aboah with her sister, artist and model Kesewa Aboah, wearing decadent broderie anglaise and floral dresses with matching regal puff sleeves:
Normal People's Daisy Edgar Jones (AKA Marianne) also features, her head adorned with black ribbon and beaded hair accessories, wearing a pearl embellished crisp white shirt and black sequin top - pearls being a brand staple for the designer.
Tess McMillan appears in the campaign too, dressed in a luxe white gown with cool hair slides:
Reminiscent of H&M's early collabs, with brands like Lanvin and Martin Margiela, the high street collection holds true to the defining style of the Simone Rocha brand, making it unsurprising to hear that Simone reflected back on the brand's archive, combing through past collections to achieve this gorgeous offering, which includes her signature shapes and silhouettes.
Oh, and the collab is for the whole family, making this the first time Rocha has offered menswear and childrenswear, alongside the designer's womenswear designs.
The highly-anticipated collection will be available to shop online on the 11th March - a decade since Simone Rocha first started her A-list adored label. We can't think of a better way to celebrate this glorious milestone than opening up the brand's beautiful fantasy world of designs to a new audience.
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