Five Guys to heat up burger wars in London

London’s fast food scene is about to experience an American invasion following news that Five Guys burger chain will join Shake Shack this summer in a heated burger war.

Best known in the US for its red and white checkered motif and for having served US President Barack Obama during a high-profile presidential campaign stop back in 2009, Five Guys has laid down the gauntlet with plans to open its first UK location in London’s Covent Garden this summer -- the same site planned for Shake Shack’s first British outpost.

That’s according to trade publication BigHospitality.

Both burger chains enjoy cult-like followings in the US where burger loyalties are fiercely divided.

While Five Guys could be described as an all-American burger chain, with visor-brimmed fast-food workers who serve up freshly-grilled burgers and hot dogs in a checkered motif, Shake Shack could be described as a slightly more upscale, gourmet version of a burger joint, given that it’s headed by influential restaurateur Danny Meyer and his Union Square Hospitality Group.

The group owns a collection of some of New York’s hottest dining destinations including Gramercy Tavern and Union Square Cafe.

The London outpost of Shake Shack will open near Jamie Oliver’s Union Jacks restaurant in the Market Building near the Royal Opera House.

Burgers are made with Angus beef and come topped with lettuce, tomato, pickle or onions, and American cheese. The menu also has a selection of hot dogs, frozen custard milk shakes, beer and wine.

Denver-based Smashburger also has plans to expand to the Middle East, Canada and Latin America.


vs/cm