TechnoStorm

Ford Launches the EcoSport, First-Ever B-Segment SUV in PH

 

The all-new Ford EcoSport made its much-anticipated debut last January 30, 2014 in the Philippines – combining the agility, affordability and fuel efficiency of a compact car with the flexibility and spaciousness of a sport utility vehicle (SUV).

Based on Ford’s global B-segment platform, the all-new EcoSport is an aspirational alternative to the compact car, spacious enough for five adults and their gear. The EcoSport’s blend of versatility and smart connectivity will appeal to lifestyle customers who are independent and love exploring the world around them.

The all-new EcoSport’s high driving position, rugged capability, superior fuel economy and convenient features all make it just the right vehicle for both city streets and mountain roads.

“The all-new EcoSport was designed to break through the boundaries of today’s compact car and SUV segment. With a combination of quality design, an array of smart technologies, and great value for money, it sets a completely new standard in the market,” said Kay Hart, managing director, Ford Philippines.

Four variants of the all-new EcoSport – powered by the global 1.5L twin independent variable camshaft timing (Ti-VCT) engine, in both automatic and manual transmissions – will be available at Ford showrooms nationwide starting in April at the following pricing:

  • All-New Ford EcoSport 1.5L Ti-VCT Titanium AT: PhP 975,000
  • All-New Ford EcoSport 1.5L Ti-VCT Trend AT: PhP 875,000
  • All-New Ford EcoSport 1.5L Ti-VCT Trend MT: PhP 825,000
  • All-New Ford EcoSport 1.5L Ti-VCT Ambiente MT: PhP 775,000

The all-new EcoSport is available in seven dynamic colors, including Mars Red, Candy Red, Lunar Sky, Ingot Silver, Frozen White, Panther Black, and Winning Blue.

Ford EcoSport Roadshow

Compact, contemporary and capable, the all-new EcoSport epitomizes urban life and urbane aspirations such as practicality, efficiency, drivability, reliability and attractiveness in a compelling package.

“The all-new Ford EcoSport is a global product that will enable our customers to experience a right-sized vehicle that has been developed with our market’s road conditions in mind, creating its own space in a highly attractive and very practical vehicle segment,” said Minnie Valencia-Bustamante, vice president, Marketing and Sales, Ford Philippines.

Consumers can catch the all-new Ford EcoSport Roadshow, which will include test drives, at select malls nationwide on the following dates:

  • January 31 to February 2 at Bonifacio High Street
  • February 7 to February 9 at Alabang Town Center
  • February 14 to February 16 at SM Marikina
  • February 21 to February 23 at Glorietta 5 Atrium
  • February 28 to March 2 at SM Mall of Asia
  • March 21 to 23 at SM Cebu

The Ford EcoSport will be built at the company’s new state-of-the-art Ford Thailand Manufacturing facility in Rayong, which will supply the entire ASEAN region as well as other export markets. The stylish SUV will eventually be available in about 100 markets around the world.

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