Riding the Bronco hype train, Ford Motor Company will be releasing an eight-part podcast about the iconic vehicle. Debuting on August 10, Ford will be releasing Bring Back Bronco, a podcast series about the history of the famed SUV.
The podcast will be hosted by former National Public Radio transportation and economics correspondent Sonari Glinton, who will take a journalistic approach to telling the story of the Bronco. The story starts from the birth of the iconic SUV, its life until it was cancelled in 1996, an infamous police chase in 1994, up until the present day, where the efforts of dedicated Ford employees brought back a family of Bronco vehicles this year.
"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,” said Ford Chief Communications Officer Mark Truby. “It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos. The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America.”
"This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting,” said Sonari Glinton, who is now a principal at DeLite Media. "Plus, I think you can really tell the story of America when you dig deep and tell the story of a product, and I have always wanted to do that."
Bring Back Bronco will be available on Apple Podcasts, Google Podcasts, Spotify, and everywhere listeners find their favorite podcasts on August 10, which, incidentally, is also on the eve of Bronco’s birthday. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles– can also be found at broncopodcast.ford.com beginning on August 10.
Photos from Ford