Formstack Review – Think Beyond Boring Forms

Forms are great data collection tools. That much we know. However, the true power of forms for small businesses lies in their extensibility and uses across multiple scenarios and situations. Cumulatively, these situations can affect your business’s bottom line.

This week, we will review Formstack – a form-builder solution that introduces small businesses to the true possibility and potential of using forms as part of your business strategy. In this Formstack review, we will look at the solution’s features, interface, and see how it can be of use to you.

Designing A Form-based Solution

According to Chris Lucas, VP Business Development at the company, Formstack started as a side project and grew into a full-time business. “Our founder came up with the idea of Formstack because he was tired of building forms – he was a custom web app developer,” says Lucas. The idea has lasted for seven years. “Formstack makes it super easy for small businesses and small organizations to build forms (such as lead generation, event registration, online order forms etc) and begin to collect information online,” according to him. In the process, Lucas says they replace inefficient ways to collect information such as “clunky Word and PDF docs.”

That value proposition certainly seems compelling for small businesses. After all, information is power in this age. Through surveys and forms designed with the help of Formstack, small businesses can collect valuable information about their internal and external customers. This information can then be used to craft better products and services and improve the business’s internal processes.

In recent times, Formstack has made forays into other web apps and tools to help small businesses manage operations. For example, Formstack’s Launch Pad tool consists of a tools suite that helps small businesses manage tasks as diverse as building a simple online storefront to building landing pages for their website.

Lucas says Launch Pad complements the solution’s core form-building capabilities. Thus, multiple tools within Formstack help you drive traffic towards your form, Extension of the solution’s capabilities has also increased the number of use cases for the solution. “We have several small businesses who collect leads through Formstack and integrate it with their email and pass those onto start email marketing,” explains Lucas as an example use case. “Through our forms and integrations, we make small businesses operate like big businesses for less than their monthly phone bill.”

Formstack Review – Think Beyond Boring Forms image FormStack LaunchPad 600x346Formstack Review – Think Beyond Boring Forms

Plus, the solution has already integrated with available market solutions from multiple industries. For example, you can use Formstack with payment processors such as PayPal and First Data. Similarly, you can also use the tool to send out emails via MailChimp & Constant Contact or generate customer relationship data using CRM solutions such as Salesforce and Highrise. Lucas says these integrations make Formstack a very powerful tool. “Once a small business has a website, Formstack can be used to start collecting data and generate leads from it,” he says. “We are simple, affordable, and powerful for any small business to get started.”

Forms 101 With Formstack

You can start building forms three easy ways with Formstack: Custom forms, pre-built forms, and blank forms. Building a form is extremely easy and includes a step-by-step guide. Form builder tools help you customize the look and feel of each form. For example, you can customize the length of responses or add radio buttons and check boxes for each form. One of the more thoughtful additions to the solution is that of security. Security has become an increasingly important part of the form-building process because it helps prevent automated spammers from filling out your form. Formstack has several form extras such as inclusion of Captchas or an extra secure logo (such as a Formstack logo) to help your solution become secure.

Formstack Review – Think Beyond Boring Forms image stores2Formstack Review – Think Beyond Boring Forms

As I mentioned earlier, the solution has recently introduced Launch Pad, a tools suite that helps small businesses build and manage data around their forms. These apps are available as an integrated platform of online forms and webpages that are geared to take your business to the next level. Or, to put in the words of the Formstack’s website, Launch Pad is a hub of simplified web apps that make running your business a lot easier.

Formstack Review – Think Beyond Boring Forms image Screenshot 2013 05 22 at 11Formstack Review – Think Beyond Boring Forms

You can reconfigure your business’ online presence using these tools. For example, you can create e-commerce storefronts or create marketing email campaigns or web pages for your small business website. Again, the accent on building out tools is on simplicity and ease-of-use. For example, creating a storefront requires a sum total of three easy steps.

Finally, Formstack has a comprehensive analytics suite to help analyze business performance. For example, you can see the total number of views and submissions using this tool. Similarly, you can also track activities related to form processing for each submission.

Pros & Cons

Among the solution’s pros are its focus on integration. I think that is an especially smart and wise move. Integrating a tools suite along with their form-building capability makes it easier for users to immediately analyze statistics and see the full picture. For example, small business owners can immediately note a potential customers website activity (through the tools suite) and correlate it with form data available through the solution’s core capability to get a better idea of customer preferences. The solution’s ease-of-use and convenience are excellent add-ons to its main functionality.

That said, Formstack offers limited analytics capability for users in its current form. Through integration with third party tools, the possibilities for analytics are enormous. It might be an idea for the solution’s developers to extend the solution’s analytics capabilities.


Formstack has four pricing tiers: Max, Business, Professional and Starter. Each tier is differentiated based on feature sets and file sizes. For example, the Max pricing tiers offers 100 themes, 10 GB storage and approximately 100,000 entries per form. One of the great things about the solution is that its free trial includes several advanced features such as data collection, secure payments, and integrations with third-party providers.

The Bottom Line

As I mentioned in the introduction, the true power and possibility of forms lies in the utility in multiple situations in your business. With its tools suite and integrations with third-party apps, Formstack brings those possibilities to your small business.

Ratings: ease of use 4/5, features 5/5, value 5/5 and ease of deployment 4/5

More Tech articles from Business 2 Community:


Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Senators fail to grill DND, AFP officials on chopper deal officials on
    Senators fail to grill DND, AFP officials on chopper deal officials on

    Senators yesterday failed to grill defense and military officials over the P1.21-billion deal for the purchase of 21 Huey helicopters for the Armed Forces of the Philippines with the joint venture of Rice Aircraft Service Inc. and Eagle Copters Ltd. Francis Escudero and Joseph Victor Ejercito were interested to know why the defense department entered into a deal to buy secondhand helicopters when it is supposed to be modernizing the Armed Forces. “I am looking at the Armed Forces of the …

  • Revilla wants to undergo therapy for aching heels
    Revilla wants to undergo therapy for aching heels

    Detained Sen. Ramon Revilla Jr. has asked the Sandiganbayan to allow him to undergo therapy sessions for two weeks to treat his aching heels and back pains. In a motion filed before the anti-graft court’s First Division on Monday, Revilla’s lawyers said the senator should undergo further medical examination and treatment of his back and feet, including physical therapy at least three times a week or six sessions for two weeks, at the Philippine National Police (PNP) General Hospital at Camp …

  • Noul may intensify into typhoon – Pagasa
    Noul may intensify into typhoon – Pagasa

    Tropical Storm Noul was forecast to intensify into a typhoon before it enters the Philippine area of responsibility today, but state weather forecasters said it was unlikely to hit landmass. The Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) said Noul, which will be locally named Dodong, is expected to skirt the country’s eastern coast, bringing light to moderate with occasional heavy rains over areas in Central and Northern Luzon this weekend. Rene …

  • US fans sue Manny for hiding injury
    US fans sue Manny for hiding injury

    Two Nevada men filed a class-action lawsuit against Manny Pacquiao on Tuesday, seeking millions in damages because they say he fraudulently concealed a shoulder injury before his defeat to Floyd Mayweather Jr. It is just the latest fallout from Mayweather’s victory in Las Vegas on Saturday in a unanimous decision, with Pacquiao saying afterwards that the shoulder complaint hampered his performance in the welterweight world title showdown. The plaintiffs argue that by failing to go public with …

  • Phl expects China to attend APEC summit in November
    Phl expects China to attend APEC summit in November

    The Philippines expects all 21 leaders of Asia-Pacific Economic Cooperation member-economies, including China, to attend the summit here in November. “This is a multilateral meeting, not a bilateral meeting so there is a big difference between the two... when they come here anyway, APEC does not talk of politics, it’s all economic,” Paynor said. Yesterday at the Kalayaan grounds of Malacañang, the Asian Carmakers Corp. (ACC) held a ceremonial turnover of a fleet of BMW vehicles to be used for …

  • Noy to promote Phl in Canada
    Noy to promote Phl in Canada

    President Aquino left for the United States and Canada yesterday, bearing news of his administration’s accomplishments and hoping to attract more investments and tourists. Aquino noted the US and Canada are home to hundreds of thousands of Filipinos and have been reliable partners of the Philippines for a very long time. The two countries, he said, are participants in the Asia-Pacific Economic Cooperation summit in November to be hosted by the Philippines. He left the Ninoy Aquino …

  • Philippines says notorious bomb-maker killed by rebels

    MANILA, Philippines (AP) — A Filipino bomb-maker who was one of the country's top terror suspects was killed by Muslim rebels who earlier signed a peace deal with the government, the Philippine military said Wednesday. …

  • Philippines, Japan coast guards hold anti-piracy drills
    Philippines, Japan coast guards hold anti-piracy drills

    Philippine and Japanese coast guard teams staged an anti-piracy drill on Wednesday, featuring the storming of a cargo vessel after a mock hijack, in a show of maritime cooperation between the two nations amid rising tension in Asian waters. Both nations face a challenge from China's growing assertiveness over territorial claims in the South China Sea and the East China Sea, where it uses coast guard and fishing vessels to press into disputed areas. Wednesday's drill was the first held by …


Should Aquino be held accountable over the Mamasapano operations?

Poll Choice Options