Fortnite has been banned from the Apple App Store after the game introduced an unapproved way to purchase its virtual currency.
Epic Games, developer of the battle royale game, gave players the option to buy V-bucks from their direct payment system with a 20% discount, bypassing the App Store altogether.
The move, which encouraged players to make their purchases outside of Apple and Google's systems, has resulted in the game being removed from the App Store.
In a statement, an Apple spokesperson said that Epic's new payment method was not reviewed or approved by Apple:
"Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store."
The statement continued: "Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem – including its tools, testing, and distribution that Apple provides to all developers.
"Epic agreed to the App Store terms and guidelines freely and we're glad they've built such a successful business on the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users."
In response, Epic has filed a lawsuit against Apple, describing the company as a "behemoth seeking to control markets, block competition, and stifle innovation".
The game developer said it is trying to "end Apple's unfair and anti-competitive actions" but is not seeking monetary compensation. Instead, it seeks "fair competition" in the Apple App Store.
In a blog post published by Epic on Wednesday (August 12), the developer explained: "Currently, when using Apple and Google payment options, Apple and Google collect a 30% fee and the up to 20% price drop does not apply.
"If Apple or Google lower their fees on payments in the future, Epic will pass along the savings to you."
Digital Spy has launched its first-ever digital magazine with exclusive features, interviews, and videos. Access this edition with a 1-month free trial, only on Apple News+.
Interested in Digital Spy's weekly newsletter? Sign up to get it sent straight to your inbox.
You Might Also Like