Free tank game makes millions per month

A free online tank game might not sound impressive, but Wargaming.Net supports some 20 million registered users for millions of dollars of income per month.

World of Tanks has been going for only 16 months, launching first in Russia before expanding into China and then North America and Europe in 2011.

Company CEO Victor Kislyi told GamesIndustry International that around 6.5 million players log on regularly across Russia, North America and Europe.

Adding Chinese figures to that gives an estimated 8 million global regulars, which may go some way to explain the "double digit" millions in profit that Wargaming is managing to turn over each month.

So how does a free, full-on PC game become such a money spinner?

"We are in a luxury position to have war machines, vehicles, that are culturally and historically acceptable" explains Kislyi.

Where other military war games -- such as Arma 2 (of which there is a free-to-play version) and the traditionally priced Battlefield 3 -- add planes, boats and tanks to infantry warfare, World of Tanks finds strength in restricting itself to mobile armor in all kinds of national flavors.

But the company doesn't take that cultural relevance for granted, and ensure that they have local people on the ground to deal with customer issues as they arise, rather than insisting on more cumbersome, centralized model.

"It has to be cultural, it has to be local, we have to have local people answering tickets, handling money issues, running the community."

And if the game's free, why would people pay? Partly because there's a tournament system that encourages keen players to upgrade their in-game vehicles. Partly, as Kislyi puts it, "because people love the game."

Games Industry International article: gamesindustry.biz/articles/2012-03-19-world-of-tanks-monthly-profits-hitting-double-digit-millions
World of Tanks website: worldoftanks.com

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • China breaks ground on lighthouse project in South China Sea

    China hosted a groundbreaking ceremony for the building of two lighthouses in the disputed South China Sea, state media said on Tuesday, a move that is likely to escalate tensions in a region already jittery about Beijing's maritime ambitions. China's Ministry of Transport hosted the ceremony for the construction of two multi-functional lighthouses on Huayang Reef and Chigua Reef on the disputed Spratly islands, state news agency Xinhua said, defying calls from the United States and the …

  • SE Asia Stocks - Thai, Philippine indexes weak after trade data

    BANGKOK, May 26 (Reuters) - Most Southeast Asian stock markets rose in line with the rest of Asia on Tuesday but the Thai index pared early gains after weak trade data in April, while the Philippine benchmark ... …

  • Is your home on top of a faultline?
    Is your home on top of a faultline?

    The Philippine Institute of Volcanoly and Seismology (PHIVOLCS) recently issued an updated and high-resolution "atlas" of the East Valley Fault and West Valley Fault, two major faultlines that run through sections of Metro Manila. Metro Manila may be due for a 7.2-magnitude earthquake within this lifetime, say experts from the institute, among them PHIVOLCS director Dr. Renato Solidum, Jr. According to records, the last major earthquake caused by the West Valley Fault took place 357 years …

  • Filipina maid photographs "modern slavery" in Hong Kong

    By Emma Batha LONDON (Thomson Reuters Foundation) - A Filipina maid in Hong Kong has published stark photographs of burned and beaten domestic workers to highlight the "modern slavery" she says has long been the city's shameful secret. "Hong Kong is a very modern, successful city but people treat their helpers like slaves," said Xyza Cruz Bacani, whose black and white portraits won her a scholarship from the Magnum Foundation to start studying at New York University this month. It's common …

  • Want to buy a brand new car?
    Want to buy a brand new car?

    Tired of fixing your old car? Maybe, this is the best time for you to invest a brand new car. BPI Family Savings Bank, the country’s leading consumer bank, is extending its newest campaign “Bagong Kotse, 1-Month Libre” promo until June 30, 2015 which allows potential car buyers to avail of a car loan term up […] The post Want to buy a brand new car? appeared first on Carmudi Philippines. …

  • ‘Kentex owners still in Phl’
    ‘Kentex owners still in Phl’

    The daughter of one of the Kentex Manufacturing Corp. owners has assured the government that the businessmen are still in the Philippines, contrary to some reports that they have fled the country. Barbara Ang, daughter of Kentex shareholder Veato Ang, said her father and his business partners have no plans of leaving the country despite the razing of the Valenzuela slipper factory, which killed 72 workers on May 13. Valenzuela Mayor Rex Gatchalian also stood by his promise to punish any local …

  • Lawmakers to review building code provisions
    Lawmakers to review building code provisions

    Lawmakers are set to review provisions of the National Building Code and Republic Act 10121, or the Philippine Disaster Risk Reduction and Management Act, to strengthen contingencies and policies to prepare the country for possible major earthquakes. The move came following proposals from Reps. Winston Castelo of Quezon City and Lito Atienza of the Buhay party-list to review the two laws and other regulations during a hearing of the House committee on Metro Manila development on the …

  • Noy: Phl may attain first world status with continued reforms
    Noy: Phl may attain first world status with continued reforms

    The Philippines’ attaining first world status may soon be imminent if significant reforms initiated by the current administration would be consistently pursued, President Aquino suggested yesterday. “Kung madidiligan ang ating mga pinunla, at makaka-graduate ang mga pinag-aaral natin upang makapasok sa maaayos na trabaho, baka po tuluyan nang nasa first world status tayo sa panahong iyon (If we water the seeds sown and those we sent to school will find better jobs, then time will come that …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options