GAC Motor eyes Cebu’s rising car demand

CHINESE automaker Guangzhou Automobile Group Co. (GAC Motor) has entered Cebu, banking on the market’s strong buying interest for cars.

New Age Motor Group, the brand’s sole dealer in Cebu, is looking to sell 100 units this year, said chief operating officer Angeli Lim.

“We’re bringing a new innovative brand to Cebu,” she told SunStar Cebu at the soft opening of GAC’s showroom on ML Quezon Avenue, Mandaue City last Jan. 25, 2020.

Lim said the brand is growing competitively in the global car industry.

She said GAC’s entry into Cebu is a “game changer” as the company seeks to bring an impressive line of vehicles to the market.

GAC’s 1,200 square meter Cebu showroom can accommodate six to eight cars.

The facility also has a one-stop-shop to cater to the customers’ needs.

“Deciding on which car to bring home would be easy with our test drive units,” she said.

The GAC showroom also accepts trade-in for used cars and offers financing options through major banks.

The Guangzhou, China-based car manufacturer entered the Philippines in 2018, and it’s now setting its sights on cashing in on Cebu’s rising car sales.

Globally, the brand is looking to sell one million vehicles in 2020.

Lim said a second GAC showroom is likely in Cebu’s south area probably by next year.

In the Philippines, the brand’s distributor is Legado Motors Inc., which is owned by politician Chavit Singson.

GAC is known for its auto-producing joint venture with Japanese carmaker Honda.

The company was founded in 2008 and has since grown to become among China’s top car producers, with assembling plants in Guangzhou, Hangzhou, Yichang and Xinjiang. (CSL)