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Since its launch in September 2020, HoyoVerse’s Genshin Impact has gone on a meteoric rise and is now one of the most popular games in the world.
According to a report by data.ai (formerly App Annie), Genshin Impact mobile players spent a whopping US$530 million on the game in the first quarter of 2022, making it the top game by worldwide consumer spending in that period.
Genshin Impact's huge numbers in Q1 of 2022 is also the biggest quarter for a game's consumer spending since Pokemon GO's in the third quarter of 2016.
Genshin Impact notably beat out the likes of Roblox, Honour of Kings, PUBG Mobile, and even Candy Crush Saga for worldwide consumer spending for both the month of March and the first quarter of 2022.
Genshin Impact players had a lot to spend on from January to March, as the game released two new characters: Shenhe in January and Yae Miko in February.
The first quarter of 2022 also saw some fan-favorite characters get reruns, including Xiao, Zhongli, and Ganyu in January, as well as the Raiden Shogun and Sangonomiya Kokomi in February.
In addition to its recent consumer spending milestone, data.ai also revealed that Genshin Impact was one of the most popular anime-themed games worldwide last year.
In 2021, Genshin Impact was the top anime-themed game in consumer spending and was second in downloads to Pokemon GO.
Although the anime-themed game category is niche, it has a highly-engaged gaming audience that have a huge spending appetite.
According to data.ai, anime-themed games accounted for US$1 of every US$5 spent through the app stores on mobile games in 2021.
Data.ai attributes Genshin Impact's financial success to HoyoVerse’s monetisation model of the game.
Although completely free-to-play, the introduction of the gacha mechanic to pull for desirable and rare characters and weapons has driven Genshin Impact players to spend millions on the game.
By data.ai’s estimates, Genshin Impact has earned nearly US$2.7 billion in consumer spending globally since its release.
The game has also been downloaded 115 million times in 174 countries globally across the iOS App Store and Google Play.
Genshin Impact's top markets by consumer spending include China, the United States, Japan, South Korea, and Germany.
Genshin Impact is currently in its 2.6 version, which released with the new Chasm map, the Irodori Festival event, and a new character in Kamisato Ayato. The version is now in its second half and features a rerun of character Kamisato Ayaka and the weapon Mistsplitter Reforged.
Yan Ku is a full-time dog parent, part-time (gacha) gamer, and part-time writer.