Hurray! It’s Friday and we have some exciting news to share with you. British model and Rock and Roll Royalty, Georgia May Jagger has been named the face of Just Cavalli’s new fragrance. Launching next February, Georgia has been chosen to front the campaign for the new perfume from Just Cavalli, which will be a new addition to the fragrance collection.
Of the news of securing the campaign, Georgia said “Roberto Cavalli is a great designer. The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colourful; it is clearly for the younger generation who wants to have a trendy look. It is the first fragrance that I have ever done so it is a huge honour!”.
This isn’t Georgia’s first major beauty campaign, of course. She’s also a Rimmel London girl alongside Kate Moss who she took to the catwalk with for the London Olympics Closing Ceremony. And with her all-round beauty, Georgia is a no-brainer when it comes to fronting beauty ad campaigns, right? Those lips, that voluminous hair, the quirky gap between her teeth, it's all so mesmerising.
The big wigs at Coty Prestige who own the Just Cavalli fragrance are pleased with their new signing; “Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA. She is the perfect muse for the new Just Cavalli feminine fragrance”, said Françoise Mariez, SVP International European Marketing Licences, Coty Prestige.
But what does Mr Cavalli think of his new campaign girl? “Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress” said Roberto. We couldn’t agree more!