GMA Network leads national TV ratings in November

GMA Network Inc. (GMA) remained the leading free-to-air television channel as it hiked its lead over competitors ABS-CBN and TV5 from October to November, according to ratings service provider Nielsen TV Audience Measurement.   The network posted 37.5 total day average household audience share points based on Nielsen’s full November data (November 27 to 30 based on overnight readings).   This was a good 8.2 points ahead of ABS-CBN’s 29.3 points, and much higher than TV5’s 15.   Nielsen also reported GMA was the only TV station whose total day household audience share performance grew across all areas in November as compared to the previous month.   Using an estimated five viewers per household, GMA has, based on its margins, almost 1.5 million more viewers in the country over ABS-CBN, and 4.2 million more viewers over TV5.   Top programs   Sixteen of GMA’s programs placed in the survey’s overall top 30 programs. The top spot went to GMA’s boxing special “Pacquiao-Marquez III: World Welterweight Championship.”   The network also performed well in the nationwide ratings for the daytime and afternoon blocks, posting double-digit margins over its competitors.   In Urban Luzon, GMA posted 41.3 total day audience share points. ABS-CBN had 25 points, while TV5 had 15.5 points. Urban Luzon represents 77 percent of total television households nationwide.   The margins mean 2.3 million more viewers watch GMA over ABS-CBN, and 3.7 million more viewers over TV5.   In Mega Manila, which represents 58 percent of total television households nationwide, GMA garnered 42.2 share points. ABS-CBN had 23.3 points, while TV5 had 16.4 points.   These figures show that GMA has two million more viewers than ABS-CBN, and 2.8 million more viewers than TV5 in Mega Manila.   Twenty-one GMA programs placed in the list of overall top 30 programs in Urban Luzon. In Mega Manila, on the other hand, 22 GMA programs placed in the same list.   In both rosters, the “Pacquiao-Marquez III: World Welterweight Championship” held the top spot.   GMA dominated the top 10 list, garnering eight places in Mega Manila, and seven in Urban Luzon.   Other GMA programs that showed consistent performance in both areas include “Eat Bulaga”, “24 Oras”, “Amaya”, “Iglot”, “Kapuso Mo, Jessica Soho”, and “Munting Heredera”.   The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. ABS-CBN, on the other hand, uses Kantar Media, formerly known as TNS.   In Mega Manila, the Nielsen TV Audience Measurement has a sample size of 880 homes. Kantar Media has 770 homes as its sample size in the same area.   Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media. — KG/VS, GMA News

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