Google is reportedly in talks with select publishers to pay for their news content.
The Wall Street Journal reported Friday that most of the publishers are outside the U.S. - including some in France and Europe and that the talks center around Google paying licensing fees for content that would be packaged in a news product.
Google's Vice President of News on Friday responded to the report by releasing a statement, saying the company is in talks with its partners and looking at more ways to expand its ongoing work with publishers.
While talks are in the early-stage, according to the Journal, and it's not yet clear whether agreements will be reached, such a deal would mark a shift in the search giant's relationship with the news media.
While Google sends traffic to news websites by featuring their stories on its feed, it doesn't pay publishers a licensing fee for the content that appears.
The tech industry has been blamed for contributing to a decline in revenues at traditional news organizations but there are signs Silicon Valley is looking to rectify that.
Last year, Facebook announced it will pay news media for content and for the first time put all professional news articles in a dedicated place on its app.
And Apple launched Apple News+, a paid subscription service, in partnership with major news organizations.