What with Netflix now being rather more than just a website where you can watch films, it's decided it needs a cinematic ident to match.
So that brief 'ta dum' that precedes its own content has now been gussied up by none other than Hans Zimmer.
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The theatrical intro to its productions is now more like 16 seconds long, and will be used to precede its cinema releases.
You can check it out below...
The Netflix "ta-dum" soundmark is one of the all time greats, but doesn't work as well in a theater because it's only 3 seconds long.— Siqi Chen (@blader) August 9, 2020
So Netflix commissioned Hans Zimmer to extend it for theaters and ... it's ... so ... good.pic.twitter.com/RGw26vCAGY
The original ‘ta dum’ ident was aped by Netflix’ first original series, House of Cards, in which Kevin Spacey’s Frank Underwood pounds his desk twice - a regular affectation of the character.
And if Zimmer’s embellishment sounds familiar in style, it's because the composer’s Oscar-winning work has adorned a vast swathe of movies since the early 80s.
He's scored everything from The Lion King (for which he won the Oscar) and Gladiator to Rain Main, more recently working with Christopher Nolan on his Batman movies, and then again on Inception, Interstellar and Dunkirk.
Upcoming projects include new Bond movie No Time To Die, Wonder Woman 1984 and Denis Villeneuve's remake of Dune.
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Netflix, meanwhile, has upped its production scale massively in recent years, having begun with its first movie, Beasts of No Nation, in 2010, made by Cary Fukunaga and starring Idris Elba.
Since then, it's funded, produced and distributed movies like Bong Joon-Ho's Okja, Alex Garland's Annihilation, and Martin Scorsese's The Irishman.
Upcoming projects include Guillermo Del Toro's remake of Pinocchio and David Fincher's Mank, the biopic of the screenwriter legend Herman J. Mankiewicz.