The streaming wars are heating up. HBO Max is going on the offensive after leaving Amazon’s Prime Video channels.
AT&T’s WarnerMedia said Friday it’s halving its subscription fees for HBO Max to $7.49 a month for up to six months. That makes it 17% cheaper than Prime’s video membership.
The offer will be available to users who accessed HBO via Prime and for new and returning HBO Max subscribers.
HBO is home to hit shows like “Game of Thrones” and “Succession.”
WarnerMedia stopped HBO subscriptions on Amazon’s service so it can establish a direct relationship with subscribers. But in doing so, a source said it stands to lose about 5 million customers.
But that hasn’t held the company back from raising its forecast for global HBO Max subscribers for this year.