Hedi Slimane discusses YSL rebranding

Hedi Slimane has spoken out about the mixed reaction his Yves Saint Laurent rebranding received, describing the controversy as "interesting."

Back in June Slimane made the headlines when it was announced he would rename Yves Saint Laurent's ready-to-wear line as Saint Laurent Paris, and first images of the rebranding recently appeared on the label's official Facebook page.

Reactions to the box -- which had 'Saint Laurent' written on it with Paris appearing in smaller type beneath -- were mixed, with some commentators lamenting the loss of the word Yves and others anticipating something more elaborate.

Slimane's new name and branding is a nod to the label's founder and namesake's move into ready-to-wear in 1966 with the collection Saint Laurent Rive Gauche.

"It is interesting to see how much reaction this retro branding has created," Slimane has been quoted as saying in Vanity Fair.

"Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé" [Saint Laurent's long-term partner].

"I went back to 1966 -- just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle -- the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."

Slimane will make his first big statement to the international press this September during Paris Fashion Week when he showcases his debut Spring 2013 womenswear designs for the iconic French fashion house.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Holy Week in Mt Banahaw: Mysticism meets Catholicism VERA Files - The Inbox

    Text and photos by Patricia Isabel Gloria, VERA Files Dolores, Quezon—Around this time each year, hundreds of devotees flock to Barangay Sta. Lucia in Dolores, Quezon on the slopes of Mount Banahaw to celebrate Holy Week. Here, mysticism meets Catholicism, … Continue reading → …

  • Simbang lakad for Lolo Uweng VERA Files - The Inbox
    Simbang lakad for Lolo Uweng

    By April Anne Benjamin, VERA Files San Pedro, Laguna--For 14 Maundy Thursdays now, Inding Amoranto has prayed the rosary while walking the eight-kilometer distance from her house to the Shrine of Jesus in the Holy Sepulcher in the village of … Continue reading → …

  • Batangas women bear ‘the cross’ to save loved ones VERA Files - The Inbox
    Batangas women bear ‘the cross’ to save loved ones

    Text and photos by Jane Dasal, VERA Files Nasugbu, Batangas—At the break of dawn on Good Friday, Celilia Zafra donned a black dress and shrouded her face with a black cloth. Then she walked to a place called “putol na … Continue reading → …

POLL
Loading...
Poll Choice Options