It was just a couple of weeks ago that a virtual kapitbahay from popular Facebook group Home Buddies shared her simple housekeeping hack: a bar of Irish Spring soap by the airconditioning vent as a low-cost but superbly effective air freshener.
The post was a hit among the 2.3 million Home Buddies members, who took to Facebook to show their own Irish Spring-loaded airconditioner setups, and to joke about hoarding the bars of the classic bath soap to use at home.
Well, maybe they weren’t joking after all. In a viral tweet, Twitter user @MangerAbet posted a photo of people leaving warehouse retail outlet S&R with pallets of the stuff.
And if the responses are anything to go by, it seems like there might be some truth to the rumors, along with fears that there might be a bit of the ol’ market manipulation going on.
Not only has this latest craze caused everyone to forget the existence of, IDK, any number of commercial air fresheners readily available on the market, but it may also be a demonstration of the soft power of the private Facebook group that has exploded in growth over Manila’s extended community quarantine periods.
Other stories you may want to read:
This article, Is Home Buddies causing a sudden Irish Spring shortage?, originally appeared on Coconuts, Asia's leading alternative media company.