Is Home Buddies causing a sudden Irish Spring shortage?

·2 min read

It was just a couple of weeks ago that a virtual kapitbahay from popular Facebook group Home Buddies shared her simple housekeeping hack: a bar of Irish Spring soap by the airconditioning vent as a low-cost but superbly effective air freshener.

The post was a hit among the 2.3 million Home Buddies members, who took to Facebook to show their own Irish Spring-loaded airconditioner setups, and to joke about hoarding the bars of the classic bath soap to use at home.

Well, maybe they weren’t joking after all. In a viral tweet, Twitter user @MangerAbet posted a photo of people leaving warehouse retail outlet S&R with pallets of the stuff.

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And if the responses are anything to go by, it seems like there might be some truth to the rumors, along with fears that there might be a bit of the ol’ market manipulation going on.

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Not only has this latest craze caused everyone to forget the existence of, IDK, any number of commercial air fresheners readily available on the market, but it may also be a demonstration of the soft power of the private Facebook group that has exploded in growth over Manila’s extended community quarantine periods.

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This article, Is Home Buddies causing a sudden Irish Spring shortage?, originally appeared on Coconuts, Asia's leading alternative media company.