Hot Wheels partners with Gucci for a diecast 1982 Cadillac Seville. Wait, what?

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Hot Wheels is partnering with Italian fashion brand Gucci for a limited-edition toy car. And not just any toy car, but a 1982 Cadillac Seville. Wait, what?

At first this trio of names may seem completely incongruous, but the collaboration is actually brilliant on so many levels. Out of the three, the one readers are probably most familiar with is Hot Wheels. The purveyor of $1 diecast cars has been around since 1968 and started out making 1:64 scale versions of muscle cars, hot rods and sports cars. In the 1980s, though, perhaps reflecting the 1:1 scale American automotive landscape, some of their castings choices began to get weird. Among cars like the Dodge Aires Wagon and Chevy Citation was the US of A's Mercedes-fighter, the bustle-butt '82 Cadillac Seville.

Fast-forward to present day, and Hot Wheels are hot collectibles. The little metal cars aren't just coveted by kids and adult car enthusiasts, but hypebeasts whose entire raison d'etre is to acquire limited edition stuff. Add to that an explosion of quasi-ironic interest in '80s cultural signifiers and you have the perfect market conditions for a $120 toy car printed with the mirrored G logo.

But while totally uncool jokers quickly bought out the Hot Wheels and Supreme collab featuring the hypebeast car du jour, the E30 BMW M3, the Gucci Caddy is actually far more clever. That's because there is real-world precedent, when in 1978, a Miami-area dealer partnered with Aldo Gucci to create the "Cadillac Seville designed by Gucci". The car featured the luxury brand's signature green-red-green stripes throughout, a quarter-roof padded vinyl carriage top with the trademark "GG" print, and several real 24K gold emblems that were were quickly stolen. Oh, and it came with a five-piece set of Gucci luggage.

However, there was also a lesser-known Gucci Seville in 1984 based on the front-wheel-drive second-generation (the one the Hot Wheels car is based upon). There is far less information on them than on the first-generation, but they seem to have followed a similar formula. Very few seem to have survived in tact, but one did make it overseas and resides today at the Museo Gucci showroom in Florence, Italy. It's pictured above.

In any case, Hot Wheels never made a 1976-79 Seville, but the '82 was one of the most memorable castings of the era. In recent years Hot Wheels has released several retooled versions of their classics, so Seville is in good company with cars like the AMC Pacer Wagon, Ford Fairmont and Dodge Rampage.

To us, the trifecta of a revived piece of Hot Wheels history, its basis in a tacky real-world piece of automotive trivia, and its embodiment of 1980s Big Three hubris already makes this toy worth the eye-watering $120 price tag. If the hilariously named "Haute Wheels" is also a duct-taped banana commentary on the state of collecting today, well, that's just icing on the cake.

The Hot Wheels Gucci Cadillac Seville goes on sale Monday, October 19 at noon Eastern.

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