IKEA promotes online store in Cebu, offers discount on truck delivery

CEBUANOS can now enjoy having access to some of the world’s finest furniture by shopping via IKEA’s online store, IKEA.ph.

IKEA launched its “Scan and Shop” event at The Terraces, Ayala Center Cebu on Wednesday, Oct. 19, 2022, setting up a display of its select home furnishing inspirations via an interactive installation. In typical IKEA fashion, mall-goers are encouraged to roam around, take their time and immerse themselves in the IKEA experience.

During the limited-time event, mall-goers are offered a 50 percent discount on truck delivery until Oct. 31 when they shop online with a minimum purchase of P10,000. The mall display will be up until Sunday, Oct. 23.

IKEA—founded in 1943—is a Swedish retail furniture company that has transformed itself from a mail order catalogue business and into a global home furnishing brand. Its furniture are known for their design, aesthetic and careful attention to detail. More importantly, the items are affordable, propelling the brand into a household name around the world as it currently has 466 IKEA stores operating in 63 countries.

IKEA opened its biggest store in the Philippines in November 2021 — boasting a 730,000 square foot facility. It is located in Pasay City, Metro Manila.

Revenues

Recently, Ikano Retail, the franchisee that brought Swedish furniture chain IKEA to the Philippines, reported that it booked P6.4 billion in revenues in first year of operations.

“After two years of retail disruptions and Covid restrictions, people made 113 million visits to our stores and shopping centers,’’ Ikano Retail chief executive officer Christian Roejkjer said in a media release.

“Our shelves were not fully stocked as we would have liked it and our costs went way up. Still, we are leading our markets for affordable, quality home furnishing solutions — and our customers appreciate that,” Roejkjaer said.

The top earning categories for IKEA Philippines were bedroom furniture and workspaces. Food was also a hit among customers in the Philippines.

Aside from the Philippines, Ikano Retail also brought the Swedish home furnishing brand to Mexico, Singapore, Malaysia and Thailand. (LQ3 with KOC)