Every year on the ITV jungle reality show celebrities are stripped of their luxuries and designer clothes to be dressed in a standard uniform of khaki hat and shirt, red trousers or shorts, blue t-shirt or vest and walking boots.
But the Karma Chameleon singer, 61, appears in his official publicity shots for the latest series of I'm A Celebrity looking anything but ordinary - in an oversize khaki shirt covered in red spots and the top of his Akubra hat cut open into a crown shape.
ITV sources have confirmed that Boy George - real name George O'Dowd - asked permission to customise his outfit for the photoshoot and it was granted.
Watch: I’m a Celebrity 2022 lineup revealed including Chris Moyles and Boy George
Standing in the middle of the celebrity line-up with his hat shaped like a crown, he appears to be declaring himself King of the Jungle before the series has even started.
One fan on Twitter observed: "I have a feeling boy George is gonna be a bit of a diva, I mean he already has a different jungle outfit to everyone else."
The musician is known for his flamboyant style, big hats and bright eye make-up.
Celebrities are not usually allowed to take make-up with them into camp, so it is yet to be seen if Boy George will be able to maintain his high standards during the show.
The Culture Club frontman is rumoured to be have negotiated the highest ever fee for a celebrity contestant on the show, at a reported £500k.
In 2009 a High Court judge banned the Do You Really Want To Hurt Me singer from taking part in Celebrity Big Brother.
O'Dowd was on probation at the time, on charges of assault and false imprisonment, and conditions of his licence included restricting him to "permanently reside" at an address approved by his probation officer.
Among the other stars taking part this year is former England rugby player and minor Royal Mike Tindall, who is married to the late Queen's granddaughter Zara Phillips.
I'm A Celebrity... Get Me Out Of Here! 2022 begins on Sunday 6 November and viewers can already vote for which celebrities they think should start out as Jungle VIPs by downloading the official app.