Internet users turning to Facebook, eBay and Amazon for web searches

Google is still the king of search for US and UK consumers but the way consumers search on the internet is changing rapidly.

The latest statistics from comScore, detailed in its "Digital Future in Focus" reports for the US and the UK, show that in both countries, Google is still the go-to website for search. In the UK it accounts for 91% of search traffic, beating Bing into a very distant second place. In the US, Google's sites generate 191.3 million unique visits and Google is the destination for two of every three searches made online, giving it a 66.7% share of the market, with Microsoft's Bing again pushed into second place with a 16.3% share.

However, what the figures also reveal is that although search continues to drive internet, the way consumers are searching is beginning to evolve. Whereas in times past a search term would simply be typed into Google, today, consumers are using different sites for different search information.

Facebook may have only recently launched its Graph search function, but its members have been using it as a social search engine for some time. "Consumers are increasingly likely to search for a product on Amazon or eBay, and search for people on Facebook or Whitepages.com," comScore notes in the report. "While core searches are softening, vertical searches are up 8% year-over-year."

ComScore's figures show that UK internet users spend 6.5 of their total 37 monthly hours online on social media sites while in the US, which has the highest average monthly internet usage figures of any country in the world, 10.8% of the average 42.8 hours spent surfing the net every month are devoted to Facebook alone.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Island Hopping in Honda Bay Gael Hilotin - Pinay Solo Backpacker
    Island Hopping in Honda Bay

    Puerto Princesa has long been a magnet of sun-worshippers and pleasure seekers. Gratefully, despite the crowd it brings, it has managed to preserve its splendor over the years. Resting on the eastern coast of the green city is Honday Bay, … Continue reading → …

  • Rising number of trafficked fishermen alarms Tawi-Tawi authorities VERA Files - The Inbox
    Rising number of trafficked fishermen alarms Tawi-Tawi authorities

    By Jake Soriano, VERA Files Bongao, Tawi-Tawi—Tawi-Tawi authorities are alarmed at the growing number of fishermen from the Visayas who end up here after being recruited by human trafficking syndicates to engage in dangerous compressor diving. The latest case involves … Continue reading → …

  • The return of Gigi Reyes Ellen Tordesillas, Contributor - The Inbox
    The return of Gigi Reyes

    By Ellen T.Tordesillas This is going to be fascinating. Atty. Gigi Reyes, former chief of staff of Sen. Juan Ponce-Enrile who is included among those accused of plunder in connection with the misuse of Priority Development Assistance Fund, came back … Continue reading → …

POLL
Loading...
Poll Choice Options