Internet video viewers have a two-second attention span

Over 20 percent of people with a high-speed internet connection will abandon a video clip if it has failed to load up after 5 seconds and 75 percent give up after a 10-second delay.

Further proof that improving internet connection speeds are making users more and more impatient comes in the form of a study from Ramesh Sitaraman, a computer science professor at UMass Amherst. According to his research, users start abandoning video content after 2 seconds if it isn't loading and, with every subsequent second that passes without the video starting to play, 5.8 percent more viewers will quit the clip. That means that within 10 seconds more than 20 percent of viewers will have abandoned a long clip (more than 30 minutes in length) and that almost 60 percent of viewers will have deserted if the clip is under 30 minutes in length.

When the results were analyzed by connection type, users with fiber optic internet connection were the most impatient, with 75 percent of users giving up after 10 seconds, compared with 20 percent of mobile internet users. In fact, it would require a 50-second start-up delay for 75 percent of mobile internet users to abandon a clip.

The study, published this week, analyzed and collected data from 23 million video playbacks by 6.7 million unique users -- making it the largest of its kind -- the majority of whom were based in the US and Europe. It also correlates with the latest figures from Sandvine. The broadband service company's data shows that in the US YouTube accounts for almost a third of all downloaded mobile web traffic in the US while Facebook is the most popular upstream site (ie, users upload more to it than any other internet destination).

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Ayungin dilemma Ramon Casiple - Parallaxis
    Ayungin dilemma

    China faces a dilemma in Ayungin Shoal and other contested areas. If it waits for the ITLOS—which may decide against it—it would have tacitly bound itself to UNCLOS and risk a rogue state reputation if it asserts its claim in the South China Sea. If its militarily acts now, it may face international isolation. …

  • 48 nabbed in biggest anti-trafficking catch in Bongao VERA Files - The Inbox
    48 nabbed in biggest anti-trafficking catch in Bongao

    By Jake Soriano, VERA Files Bongao, Tawi-tawi—A team of Marines and policemen intercepted around noon Thursday 48 people, 12 of them minors, believed recruited by a human trafficking syndicate for work in Malaysia. The arrest constitutes what advocates called the … Continue reading → …

  • Docs vow to pay right taxes, make peace with BIR VERA Files - The Inbox
    Docs vow to pay right taxes, make peace with BIR

    By Kiersnerr Gerwin Tacadena, VERA Files Leaders of the medical profession have made peace with their former adversary, the Bureau of Internal Revenue (BIR), and joined forces in a campaign to get doctors to pay the right taxes. BIR Commissioner … Continue reading → …

Poll Choice Options