The irony of the Apple-Google battle: They’re rivals despite having entirely different goals

By now you’ve probably heard about the mini-backlash that’s ensued over Apple’s (AAPL) botched Maps implementation on iOS 6 after it decided to ditch Google Maps earlier this year. But anyone paying attention to the Apple-Google (GOOG) rivalry shouldn’t be surprised that Apple would flop in its first attempt at creating a maps application that’s traditionally been Google’s bread and butter. After all, Apple and Google have two entirely different business models and strategies, and the two companies find themselves competing despite, not because of, those models.

Let’s start with Apple’s strategy because it’s relatively straightforward. Apple basically wants consumers to fall in love with every aspect of Apple hardware and software, and it wants people to make Apple computers, smartphones, tablets and music players central to their everyday lives. In case you haven’t noticed, the company is extremely good at this, as its hardware is consistently lighter, thinner and more attractive than its rivals and its operating systems are amazingly smooth and pain-free, especially when compared with Windows-based devices.

Google is a different animal entirely. Its goal is not to peddle hardware or to even software per se, but to instead focus relentlessly on improving the Internet, both from a performance and an access perspective. Google’s revenue model is simple: The more clicks its sites and its partner sites get, the more money it makes from advertisements. And the best way to ensure that its sites keep getting clicks is to make sure more people have access to high-speed Internet service that delivers content quickly and efficiently.

This is why Google pushed out Android as an open-source operating system: It wanted to expand access to the mobile web so consumers have more opportunities to click on Google sites, and the millions of sites that run Google’s ads, even when they weren’t sitting at their desktops. Similarly, Google decided to build out Google Fiber as a way to spur incumbent ISPs to build out faster networks that would result in more use of Google products. And yes, it’s the same story with Chrome: Google figured out that more people would use its sites if they had access to a high-performance Web browser.

We should keep all this in mind whenever we try to compare Apple and Google products, because it’s very likely that they’ll be playing catch-up with one another in various respects for the foreseeable future.

For Google’s part, Android might never be as pretty or run as smoothly as iOS and it will always have trouble putting out devices that match the beauty and elegance of Apple’s world-class hardware and software engineers. In Apple’s case, it will likely always be behind Google when it comes to Web-based applications, as Safari and Maps for iOS are well behind Chrome and Google Maps, and it’s hard to imagine Apple ever building out its own high-speed fiber network in Middle America.

So what’s the takeaway from all this? Mine is that it’s largely pointless to lament that Google should be more like Apple or vice-versa. The two companies are entirely different from one another and they both provide awesome innovations that make all our lives better. Just let them be themselves and enjoy the fruits of their labors.

Get more from BGR.com: Follow us on Twitter, Facebook

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • EU threatens Thailand with seafood ban over illegal fishing
    EU threatens Thailand with seafood ban over illegal fishing

    BRUSSELS (AP) — The European Union has given Thailand six months to drastically crack down on illegal and unregulated fishing or face an EU seafood import ban, but has lifted the threat of similar action against South Korea and the Philippines. …

  • Philippines accuses China of turning water cannon on its fishing boats

    Filipino activists denounced China's coast guard on Tuesday for turning water cannon on Philippine fishing boats in disputed waters, near where hundreds of Filipino and American Marines landed on a beach in a mock assault. The presidential palace in Manila said China's coast guard used water cannon on Monday to drive away a group of Filipino fishermen at Scarborough Shoal, damaging some of their wooden boats. …

  • Image of Asia: Training to storm a beach in the Philippines
    Image of Asia: Training to storm a beach in the Philippines

    In this photo by Bullit Marquez, a U.S. Navy amphibious assault vehicle with Philippine and U.S. troops on board storms the beach during a joint exercise at the Naval Education and Training Command center in Zambales province, northwest of Manila. The Zambales shore faces the disputed Scarborough Shoal, where Chinese vessels were reported to have driven away Filipino fishermen with a water cannon and seized some of their catch in early April. Philippine military officials say the maneuvers with …

  • Pinoy team wins global disaster preparedness competition

    The Philippines was one of the big winners at the 2015 Global Innovation Competition last week for a cloud-based information system for disaster. The project, called "Balangay," is the brainchild of cousins Frei Sangil and Paolo Sangil. …

  • How Asia uses Bitcoin in one color-coded map
    How Asia uses Bitcoin in one color-coded map

    Bitcoin is a global phenomenon, but not everyone around the world uses it in the same way. Here in Asia, the way a person from the Philippines uses bitcoin is probably very different from how it’s used in Thailand, and both are very different from the typical user in Taiwan. Despite bitcoin being hailed as …

  • Pacmania sweeps Philippines ahead of Mayweather clash
    Pacmania sweeps Philippines ahead of Mayweather clash

    Manny Pacquiao's face is on shirts, dolls and postage stamps, his life story is playing in movie houses and millions are getting ready to party as the Philippine boxing hero's "fight of the century" nears. Pacmania is sweeping the Southeast Asian nation of 100 million people ahead of the May 2 Las Vegas bout against unbeaten Floyd Mayweather to decide who is the best boxer of their generation. Of course, it's the fight of the century," Manila film producer Lucky Blanco told AFP. …

  • Manila 'cute little submissive' of US: China media
    Manila 'cute little submissive' of US: China media

    The Philippines is nothing more than the "cute little submissive" of the United States, a Chinese tabloid with close ties to the ruling Communist Party said on Tuesday, criticising Manila for military exercises with Washington. The English-language editorial came a day after the Philippines launched giant 10-day war games with the US and Australia, partly aimed as a warning shot to Beijing amid competing claims in the South China Sea, home to vital shipping routes. "Of all the countries …

  • Philippines seeks more military aid from US to counter China
    Philippines seeks more military aid from US to counter China

    The Philippines said Tuesday it would soon ask the United States for more military equipment and training to build its defences, as it faces Chinese "aggressiveness" in disputed waters. As hundreds of Filipino and American Marines simulated an amphibious assault to reclaim territory from invaders during annual war games, military chief General Gregorio Catapang told AFP he was drafting a "wish list" for US aid. Catapang said the Philippines would ask for "equipment and training", when Foreign …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options