Jamby's 'better' high-profile endorser

  • Philippine Airlines quits flying shark fins amid outcry

    Philippine Airlines quits flying shark fins amid outcry

    AFP News
    Philippine Airlines quits flying shark fins amid outcry

    Philippine Airlines (PAL) said Thursday it has stopped flying shark fin cargoes, joining a number of other Asia-Pacific carriers in taking a stand for marine conservation. The fins are used in shark fin soup, a much-valued delicacy in Hong Kong and China. Conservationists say booming demand for such fins has put pressure on the world's shark populations, prompting calls for measures to restrict their trade. Air New Zealand as well as South Korea's two largest airlines, Korean Air and Asiana, …

  • Philippines' oldest artworks in danger of disappearing

    Philippines' oldest artworks in danger of disappearing

    AFP News
    Philippines' oldest artworks in danger of disappearing

    The 127 engravings of people, animals and geometric shapes are the Southeast Asian nation's oldest known artworks, but encroaching urbanisation, vandals and the ravages of nature are growing threats. The artworks have been declared a national treasure, regarded as the best proof that relatively sophisticated societies existed in the Philippines in the Stone Age. "They show that in ancient times, the Philippines did have a complex culture. Museum scientists believe the carvings date back to …

  • Hong Kong, Philippines end emotional hostage row

    Hong Kong, Philippines end emotional hostage row

    AFP News
    Hong Kong, Philippines end emotional hostage row

    Hong Kong and the Philippines announced Wednesday they had resolved an enduring and deeply emotional row over a deadly hostage crisis, allowing soured diplomatic relations to return to normal. The breakthrough came after a deal was struck on the most sensitive issues of compensation to the victims of the tragedy, which saw eight tourists from Hong Kong killed following a bus hijacking in Manila in 2010, as well as an apology. "The resolution of the incident enables the normalisation of the …

  • Amazon 1st quarter net income jumps

    Associated Press

    Amazon first quarter 18 percent as shoppers continued to flock to the online mega retailer to buy goods, sending revenue up 23 percent. Amazon has long focused on spending the money it makes to grow its ... …

  • Old Duvalier party plans to run in Haiti election

    Associated Press

    PORT-AU-PRINCE, Haiti (AP) — The old political party founded under the Duvalier dictatorship says it plans to enter candidates in Haitian elections that are supposed to be held by year's end, a party member said Thursday. …

For former Senator Maria Anna Consuelo “Jamby” Madrigal, the son of the late President Corazon “Cory” Aquino holds the only key to her old office in the Senate.

Madrigal said her former presidential opponent, President Benigno “Noynoy” Aquino III, has the ‘magic’ which could lure voters into electing her back to Senate, following her loss in the presidential elections in 2010.

Related story: Madrigal, Villar bury the hatchet, now in one team 

She even believes that Aquino’s endorsing power is better than those coming from celebrities including her former endorser, Judy Ann “Juday” Santos.

“I’m very happy and thankful for what Juday did for me in 2004.
But to me, there’s no better endorser than President Aquino,” Madrigal told reporters.

“With President Aquino in Team PNoy, it’s like magic,” she described.

Related story: Jamby won't tap celeb endorsers 

While running for the 2010 presidential race, the former senator said hiring celebrities to boost the candidacy of politicians to public office “insults” Filipino intelligence.

This offended Santos, who helped Madrigal secure Senate seat with her celebrity endorsement in 2004.

Not performing well early on in her presidential bid three years ago, Madrigal expressed regret for joining the bandwagon when she first attempted to be a senator in 2004.

Aside from the chief executive, then presidential hopefuls Senator Manuel “Manny” Villar and former President Joseph “Erap” Estrada both spent hefty sums on celebrity endorsements.

“Well some of my teammates have (celebrity endorsers). It’s not that I am open or close (to it), but I think there is no better endorser than our President at the moment,” Madrigal said.

Related story: Show up or lose support, UNA 'common bets' told 

Her reverence for the chief executive seems to convince Madrigal that President Aquino’s blessing has surpassed the power of the so-called Cory Magic.

“President Aquino’s magic is the best. The magic in Team PNoy is stronger than Cory Magic,” she added.

In 1987, the late President Corazon “Cory” Aquino was able to carry her 22 out of 24 senatorial candidates to the winning circle in the 1987 elections.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Poll Choice Options