Jessica Soho on earning Filipinos’ trust, championing Pinoy stories, winning hearts

·2 min read

JESSICA Soho is no stranger to winning local and international awards. Widely regarded as the most awarded broadcast journalist in the Philippines, the GMA News and Public Affairs pillar continues to earn the trust of the public and of various award-giving bodies for her work both as a news anchor and a public affairs host.

Her show, “Kapuso Mo, Jessica Soho” (KMJS), again brought honor to the country when it won the Bronze medal at the 2022 New York Festivals TV & Film Awards (NYF) for its “Bestida ni Ranelyn (Ranelyn’s Dress)” segment.

KMJS’ winning entry in the Documentary: Health/Medical Information category featured the story of six-year-old girl Ranelyn. She longed to wear her favorite bestida (dress) after being reduced to literally skin and bones due to poverty and severe malnourishment.

In her acceptance speech, Jessica expressed her gratitude to NYF and the people who helped Ranelyn.

“Ranelyn is a girl so severely malnourished she couldn’t even put on her favorite dress. Sadly there are so many more like her in a poor country like ours. But help came after her story aired, and today she’s in school and hopefully on her way to a brighter future,” Jessica shared.

“Thank you, New York Festivals, for acknowledging her story and for continuing to champion good journalism. I share this with the staff of my program, ‘Kapuso Mo, Jessica Soho,’ and our network, GMA Network.”

At the Reader’s Digest Trusted Brands Awards 2022, Jessica was also recognized as one of the most trusted news personalities.

For the 13th consecutive year, Jessica took home the “Most Trusted TV Host for News and Current Affairs” award. She continues to earn the Filipinos’ trust year after year, long after earning a spot in the Hall of Fame in 2018.

“Thank you for your never-ending trust,” Jessica said during her speech. “I wish to be able to live up to it in the course of my work and despite the very trying times we’re all living in,” she added.

On top of its numerous awards, KMJS continues to be the preferred show of viewers and netizens.

Based on Nielsen Philippines’ TV audience measurement data for the period January to April 2022, KMJS recorded a people audience share of 66.6 percent, making it the dominant must-see show in its timeslot in Total Philippines.

KMJS is not only the most preferred weekend program, it remains a leader on social media as well. (PR)

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