John Lewis launches affordable own brand

Maisie Bovingdon
·Shopping writer
·2 min read
John Lewis has launched a new range ANYDAY, catering for every shopper's needs.  (John Lewis & Partners)
John Lewis has launched a new range ANYDAY, catering for every shopper's needs. (John Lewis & Partners)

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John Lewis & Partners is our go-to shopping destination for fashion, footwear, home appliances, tech gadgets and much much more. 

The longstanding retailer already has its own fashion label, Kiin, but it has now launched a brand new affordable home, tech and baby collection, called ANYDAY

The latest collection features over 2,400 high quality, yet affordable, products to accommodate shoppers' everyday needs - hence the name. 

The range aims to cater for the key moments in people's lives, such as furnishing a first home, hosting guests, preparing a nursery and baby essentials. 

John Lewis has stated ANYDAY is its most affordable collection to date, with prices on average 20% less than other products stocked.  

Speaking about the latest launch, Pippa Wicks, executive director at John Lewis, said: "This range has been specifically designed around how our customers live today. Whatever they need, we will have a product which suits their budget, from space-saving products, cost-effective childrenswear and affordable technology to portable pieces renters can take with them when they move."

Whether you are looking for something for the bedroom, lounge, dining room, kitchen, home office, nursery or for your garden, ANYDAY has something for everyone.

15 of our favourite ANYDAY by John Lewis buys

Handheld and Foldable Desk Fan | £12

Handheld and Foldable Desk Fan
Handheld and Foldable Desk Fan

Light Cotton Hand Towel | £2

Light Cotton Hand Towel
Light Cotton Hand Towel

Quilted Microfibre Standard Pillow Protectors | £5 

Quilted Microfibre Standard Pillow Protectors
Quilted Microfibre Standard Pillow Protectors

Plain Seat Pad | £6 

Plain Seat Pad
Plain Seat Pad

Hinton Office Chair | £129

Hinton Office Chair
Hinton Office Chair

Pedal Bin, 30L | £36 

Pedal Bin, 30L
Pedal Bin, 30L

Baby Stars Long Sleeve GOTS Organic Cotton Sleepsuit | £13-£14 

Baby Stars Long Sleeve GOTS Organic Cotton Sleepsuit
Baby Stars Long Sleeve GOTS Organic Cotton Sleepsuit

Drink Stackable Highball Glass | £2.50

Drink Stackable Highball Glass
Drink Stackable Highball Glass

Wilton Child Compliant Bed Frame | £175

Wilton Child Compliant Bed Frame
Wilton Child Compliant Bed Frame

Terrazzo Bulbholder Table Lamp | £18

Terrazzo Bulbholder Table Lamp
Terrazzo Bulbholder Table Lamp

9 Section Organiser | £10 

9 Section Organiser
9 Section Organiser

Drink Cocktail Coupe Glasses | £18

Drink Cocktail Coupe Glasses
Drink Cocktail Coupe Glasses

JLK093 1.7L Kettle | £25

JLK093 1.7L Kettle
JLK093 1.7L Kettle

Brandon Floor Lamp | £30

Brandon Floor Lamp
Brandon Floor Lamp

Dine Round Rim Dinnerware Set | £52

Dine Round Rim Dinnerware Set
Dine Round Rim Dinnerware Set

Watch: John Lewis to permanently shut eight more stores