Jollibee to phase out Champ burger

JOLLIBEE foodies are devastated as one of the fastfood giant’s mainstays, the Champ burger, will be phased out at the start of the year.

In a statement, Jollibee Foods Corp. announced that it will stop the production of Champ but hinted at the burger’s comeback in the future.

“We wish to inform you that soon, we will be phasing out our Champ burger in all Jollibee branches. We are working on big and exciting things this year for our burgers line to delight and bring greater joy to our customers,” the company said in a statement.

Ojharra Manlosa, a public information and advocacy staff member, said she was heartbroken with the news.

“It’s my go-to order. Every time my friends and I get together in our favorite Jollibee branch, we always have the Champ,” she told SunStar Cebu.

The Champ, which has 1/3 pound of pure beef patty with cheese, tomato and lettuce with sesame seed buns, is one of Jollibee’s original offerings.

“Our customers can enjoy the same langhap-sarap beefy goodness by trying our double patty Yumburgers—regular, cheesy and cheesy deluxe variants. These are extra filling, juicy, delicious and great value for money,” the statement read.

Depending on consumer demand, Jollibee said it is willing to bring back the classics.

“Our product offerings are being reviewed regularly to meet customer demands so there’s always a chance that old Jollibee classics—including the Champ—may return in the future,” the listed fast-food chain said.

For Aldrin Maasin, an associate software engineer, the phaseout is a needed move so Jollibee can focus on the upgrade of its burger line.

“It’s okay for me so that they can offer another delicious and affordable product that is much better than their current ones. They should improve their burgers because it might taste ordinary for others compared to others,” he said. (JOB)