Beauty trends to keep up with right now

·Lifestyle Editor
·3 min read

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Portrait of Asian girl with shining clean skin of face holding orange halves in white underwear isolated on beige background. Vitamin C cosmetics concept
Natural is the key word for beauty trend in 2021. (Photo: Gettyimages)

Beauty trends come and go, and every year, skincare and makeup launches ride on waves of these trends to reach the shores of every beauty fanatic. We have gathered some of the trends right here.

Clean, green and sustainable

Cosmetic skin care products on green moss natural background. Flat lay, copy space
Clean and green is in! (Photo: Gettyimages)

The global movement of going green has been chugging along for years, and the skincare industry for the past few years mostly jumped onto the "go green" bandwagon. Good thing is, the direction of "clean" and "sustainable" is the future of skincare.

The questions we should be asking moving forward are, "Is this product derived from plant? Is it friendly to the environment? Are there harmful ingredients inside?" and more. This marked shift in consumers' desire will empower brands to step up and meet that demand for cleaner skincare using plant-derived components. 

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KEEP COOL Soothe Bamboo Toner 160ml Korean Skin Care KBeauty

Neutra Organics Cloud Fairy Insta-White Cream

Skincare minimalism

Female hands hold cotton flowers on a beige background. Natural eco concept.
Less is more. (Photo: Gettyimages)

It just seems natural that when we talk about "clean", the next thing we think about is "less". More and more is out, and simplifying our skincare is in. Instead of the multiple steps Korean skincare routine of before, K-Beauty is moving towards using lesser products, replacing them instead with quality ingredients that can provide overall health to the skin. 

We know about collagen and hyaluronic acid, but now, a new term Cica has emerged. Cica is the latest ingredient that's taking over Korean skincare products. A staple in Traditional Chinese Medicine, Cica is also known as gotu kola, Indian Pennywort, and tiger grass. The latter name came from the anecdote that the plant is what tigers rub on their wounds to help soothe broken skin. It's supposed to have healing, soothing, antibacterial, anti-inflammatory and moisture-balancing properties all-in-one. Wew! 

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SOME BY MI AHA BHA PHA Real Cica 92% Cool Calming Soothing Gel 300ml

Celimax Cica Calming Ampoule 40ml

Maskne prevention and cure

Woman looking herself in the mirror at home standing by the big window. She is concerned about acne, maskne
Maskne problems. (Photo: Gettyimages)

Wearing masks day in and out protect us from infections, but it also caused an increase in acne under the mask, known as maskne or acne mechanica.

It looks like masks are here to stay, which means that skincare trend will be focused on being soothing and gentle on the skin without too many harsh chemicals inside it.  

Read more: The daily skincare regime to combat maskne

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AXIS-Y Maskne Treatment Set

Organic Skin Japan AntiAcne Zit Away Spray

Happy bacteria, happy skin

Smoothie with yogurt and frozen strawberry the drinking glass on the pink background. Close-up.
Yogurt is good for the digestive system, and maybe on our face? (Photo: Gettyimages)

Speaking of overall health, probiotics have made its way into skincare products. Also known as microbiome skincare, this particular type of product focuses on adding good bacteria to the skin to maintain its optimal balance. Double down on the effect of the probiotics inside out by consuming AND putting probiotics on your skin.

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Sola Glow 8 bottles - KBeauty Collagen Supplement

Teazen Kombucha

The trend towards clean and natural beauty is a wonderful step in the right direction, and it's definitely exciting to see how brands are going to take this direction further. 

Read more: A Conversation with Make-up Artist Larry Yeo

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