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Beauty trends come and go, and every year, skincare and makeup launches ride on waves of these trends to reach the shores of every beauty fanatic. We have gathered some of the trends right here.
Clean, green and sustainable
The global movement of going green has been chugging along for years, and the skincare industry for the past few years mostly jumped onto the "go green" bandwagon. Good thing is, the direction of "clean" and "sustainable" is the future of skincare.
The questions we should be asking moving forward are, "Is this product derived from plant? Is it friendly to the environment? Are there harmful ingredients inside?" and more. This marked shift in consumers' desire will empower brands to step up and meet that demand for cleaner skincare using plant-derived components.
It just seems natural that when we talk about "clean", the next thing we think about is "less". More and more is out, and simplifying our skincare is in. Instead of the multiple steps Korean skincare routine of before, K-Beauty is moving towards using lesser products, replacing them instead with quality ingredients that can provide overall health to the skin.
We know about collagen and hyaluronic acid, but now, a new term Cica has emerged. Cica is the latest ingredient that's taking over Korean skincare products. A staple in Traditional Chinese Medicine, Cica is also known as gotu kola, Indian Pennywort, and tiger grass. The latter name came from the anecdote that the plant is what tigers rub on their wounds to help soothe broken skin. It's supposed to have healing, soothing, antibacterial, anti-inflammatory and moisture-balancing properties all-in-one. Wew!
Maskne prevention and cure
Wearing masks day in and out protect us from infections, but it also caused an increase in acne under the mask, known as maskne or acne mechanica.
It looks like masks are here to stay, which means that skincare trend will be focused on being soothing and gentle on the skin without too many harsh chemicals inside it.
Read more: The daily skincare regime to combat maskne
Happy bacteria, happy skin
Speaking of overall health, probiotics have made its way into skincare products. Also known as microbiome skincare, this particular type of product focuses on adding good bacteria to the skin to maintain its optimal balance. Double down on the effect of the probiotics inside out by consuming AND putting probiotics on your skin.
The trend towards clean and natural beauty is a wonderful step in the right direction, and it's definitely exciting to see how brands are going to take this direction further.
Read more: A Conversation with Make-up Artist Larry Yeo