ABS-CBN Corporation has won a total of seven Anvil Awards, making it the most-awarded TV network in this year's race for outstanding PR programs and tools.
"Salamat, Tito Dolphy," ABS-CBN's necrological service and tribute to the King of Philippine Comedy staged within 24 hours after Dolphy's death, won for efficiently harnessing the company's people and resources and brought together Dolphy's family, friends, colleagues, and even competing TV networks and media organizations. More than 6,000 fans attended the event that was carried out with no glitches.
ABS-CBN Regional Group's online advocacy campaign "Choose Philippines" earned recognition for successfully engaging online users to share their adventures and tourism discoveries in the country. Since the site went live on April 2011, the website's page views have exceeded 2.4 million, and continues to grow especially after the success of its promotional music video campaign "Piliin Mo Ang Pilipinas."
ABS-CBN Foundation Inc.'s "Sagip Kapamilya" was cited for its "Sagip Kapamilya Ondoy Relief Operations," which raised funds and provided relief and rehabilitation for the victims of typhoon Ondoy.
"TV Patrol" won an Anvil for its integrated multimedia campaign "TV Patrol: 25 Taon ng Pagbabalita" that celebrated ABS-CBN's primetime newscast's achievements in setting the news agenda, actively engaging in nation building, exposing irregularities and shortcomings of public officials, and doing public service that helped the nation recover from man-made and natural disasters.
Similarly, the leading AM radio station DZMM Radyo Patrol 630 won for its year-long 25th anniversary celebration "DZMM SilveRadyo" that culminated with a concert at the Araneta Coliseum where it reinforced how it has remained true to its slogan "Una Sa Balita, Una Sa Public Service" for more than two decades.
ABS-CBN's 2012 summer station ID "Pinoy Summer Da Best Forever," created by ABS-CBN Creative Communications Management, won for painting a picture of how Filipinos are proud of their heritage and values as reflected in various local festivals.
Lastly, ABS-CBN Internal Communications, under the Corporate Communications Division, won an award for engaging the employees through various communication tools and activities that strengthened their affinity as Kapamilya.
The Anvil Awards is considered as the Oscars of the public relations industry in the country.