If there was one good thing that 2020 brought us, it was plenty of new Kit Kat flavors — and some that haven’t come to market (yet?). Now it appears that Hershey’s is diving into the breakfast world, sort of, with its latest anticipated variety, Kit Kat Fruity Cereal!
Rumors about the flavor first came about in summer 2020 when Instagram account @junkfoodleaks_ posted a pixelated photo (which has since been deleted) of the bar. We hadn’t heard anything more about the Kit Kat until just now, when @tmc_reviews jumped in with a clearer picture. Apparently, the new Kit Kat Fruity Cereal is coming in June 2021, which is in line with the timing that was originally speculated.
As detailed on the packaging (although it’s unclear whether that’s the final design) the bar is made up of “crisp wafers in fruity cereal flavored crème naturally & artificially flavored.” The result is a pretty, light pink crème that will remind you of cereal. What could possibly go wrong?
“Fruity Cereal” is a somewhat vague description, and we can’t help but wonder what cereal it’s modeled after. The name makes it seem like the answer could be Fruity Pebbles, but the shape of the cereal on the packaging brings our minds to Froot Loops. Since it doesn’t appear this is a partnership of any kind, Hershey’s could have certainly pulled inspiration from various cereals to create the Kit Kat Fruity Cereal. So we’ll have to let our taste buds do the work when the time comes.
When and if these 1.5-ounce chocolate bars come to shelves, it looks like they’ll be a limited-edition offering. That means we’ll have to eat them for breakfast as often as we can while we have them!
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