Krispy Kreme reseller raises more than $6,500 after company's cease and desist goes viral

Zack Guzman
Senior Writer

If at first you don’t succeed, try, try again.

It’s advice 21-year-old college student Jayson Gonzalez already subscribed to even before his Krispy Kreme doughnut delivery side hustle went viral this week after it was temporarily shut down when the company raised liability concerns over its doughnuts surviving a 300-mile trek from its location in Iowa to Minneapolis.

But now, not only has Gonzalez’s side hustle made national headlines and finally got the blessing of Krispy Kreme’s executives (along with a 500 dozen doughnut donation) — he’s also capitalizing on the newfound attention by raising more than $6,500 on GoFundMe to expand his operation.

“All along I’ve had the goal where I’m going to make it work whatever it takes,” he told Yahoo Finance’s YFi PM about his doughnut resale gig that’s helping him pay for college. “I mean, I hit other roadblocks along the way but I overcame them.”

Jayson Gonzalez, a Minnesota college student, says he might be able to graduate debt-free after making thousands of dollars by delivering Krispy Kreme doughnuts across state lines. (Deanna Weniger/Pioneer Press via AP)

Gonzalez, who has completed nearly 20 trips buying hundreds of doughnuts from a Krispy Kreme in Clive, Iowa to resell in Krispy Kreme-less Minnesota, said he’s been averaging about $600 in profit per trip by charging a premium. With legal questions now squared away, he’s hoping to upgrade his Ford Focus to an SUV or a van to expand sales to meet demand that the attention has brought him.

“My first goal right now is getting a bigger vehicle, because I know now I’m at 7,500 followers whereas before I was at 3,300 [followers.] So this whole news thing kinda blew it up,” he said.

Between the $8,000 in profit from his prior doughnut runs, the latest donation from Krispy Kreme and the growth ahead, Gonzalez estimates he might actually graduate debt-free.

“Probably at least another year or two and I’d be looking at graduating debt-free by the spring of 2021, which would be insane,“ he said.

Zack Guzman is the host of YFi PM as well as a senior writer and on-air reporter covering entrepreneurship, cannabis, startups, and breaking news at Yahoo Finance. Follow him on Twitter @zGuz.

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