LiveXLive, the multimedia platform and PodcastOne owner, is launching a new pop culture competition series featuring some of the biggest stars on social media.
Titled “Self Made KO,” the new series will kick off this fall with a boxing event featuring a card of women from the digital space, music, sports, tech and fashion. The group will compete for over $1 million in prizes, and a companion series documenting the road to the fight will be shot ahead of the main event.
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TikTok star Isabella Avila and influencer and podcaster Jordyn Jones — who boast a combined 30 million followers — have already signed on to jump into the ring. CrossFit athlete Demi Bagby, TikTok creator Vas Halastaras and personalities Mattie Westbrouck, Salah Brooks and Zay Tashon are also on board. LiveXLive is also accepting open submissions to join bouts.
“We saw first-hand the amazing appetite fans had for pop-culture battles — an event that brought the best aspects of entertainment together for one amazing night,” said LiveXLive chairman and CEO Robert Ellin, referring to the platform’s previous event “Social Gloves,” a pay-per-view livestream that the company said generated 3.5 billion impressions.
Ellin said the company “wanted to tap into that energy and expand on it. ‘Self Made KO’ is the first of many competition franchises we will launch. I am thrilled that our inaugural event will be one that empowers and inspires women.”
LiveXLive’s mission is to build a talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view, NFTs, and livestreaming. The revenue model includes subscription, advertising, sponsorship, merchandise sales, licensing and ticketing.
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