Veteran actress Liza Soberano and model-actress Issa Pressman are the latest additions to Careless Music, actor-musician James Reid’s record label and management agency. They officially signed their contracts in a trade launch Monday (June 20) alongside Reid and label CEO Jeffrey Oh.
This signing takes after Soberano formally parted ways with former talent manager Ogie Diaz on May 31, to be handled by Reid, whom she’s recently been spotted with in Los Angeles. Since then, netizens have speculated on her possible inclusion in Careless’ roster of artists.
Both additions cited growth as the primary reason for this next big step in their careers. Soberano, who has been in the industry for twelve years, expressed that she now wants to work with a different set of people; specifically, young talents.
“As I got older, I started discovering who I really was and I wanted more control over how to express that,” said the veteran actress in a press conference. Soberano added, “The fact that they (Careless Music) work with young creatives – I’m currently 24 – so it’s very exciting and encouraging to see a lot of people pursuing their dreams and passion at a very young age in a way that they wanna do it.”
The same creative freedom that Soberano found in Careless Music was also the deciding factor for Pressman, who praised how they understand and respect her artistry. According to Reid, Soberano has an “amazing voice that she’s been hiding from everyone,” while Pressman has “one of the most unique voices” he’s ever heard.
“When her (Pressman) voice comes on, you know it’s her. I think that’s something the Philippines doesn’t have yet,” said the actor-musician in an exclusive interview with Yahoo Philippines.
Soberano had recently talked about how “it’s always been a dream” for her to pursue a career in America, an endeavor which Careless Music is currently working on.
When asked about whether they will be signing more artists for the remainder of 2022, however, Reid had a simple answer: “Stay tuned.”
Antonio Gabriel D. Tongco is a news, lifestyle, and entertainment writer covering mostly Philippine news and the local and global music scene. In his free time, he likes to explore various writers and artists to try and pull inspiration for his own craft. The views expressed are his own.
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