Local firm named distributor of Chinese forklifts

As a "mover" of businesses across industries, there is a growing demand for materials handling equipment in a progressing economy like the Philippines. "The increasing demand for materials handling equipment signifies an increase in industrial development. With a growing economy, more products are produced, distributed, and delivered, thus the need for more forklifts," says Manny Cuasay, President of Capital Industries, Inc.

Responding to this demand, the company saw the potential in China-made equipment and brought HYTSU Forklifts to the Philippine market. "In the 70s it was US brands, then they left and Japanese brands became dominant. Today, Chinese brands are rising," he shares.

According to Cuasay, HYTSU forklifts are a good alternative to more expensive forklift brands. "(HYTSU quality) is good enough, especially for the price. Not like the top-notch brands yet, but they're getting there."

The improving quality of China-made equipment and the capacity to compete with Japanese and Western brands can be attributed to its economic and industrial development policies. "China is changing. In the 80's China opened up to the world and joined the WTO. We learned a lot," explains Hu Xiaosheng, President, HYTSU Group.

Prior to its official launch in the Philippines, HYTSU has partnered with Capital Industries to prove their equipment's quality and give users a chance to experience for the product. "Five years ago we still had to convince Filipinos (that HYTSU was a good product). We partnered with Capital Industries. They rented out HYTSU forklifts and with that we were able to prove (to the local market) that the brand is good," adds Xiaosheng.

Convinced of the brand's quality, Capital Industries has officially launched the product for sales and distribution locally. "We tried them (Hytsu products) out for 5 years by renting them out to the local market. We were satisfied. Today we're ready to announce our partnership to the world," says Cuasay.

Capital Industries was awarded a 10-year exclusive distributorship of Hytsu Forklift products. Distributorship, according to Cuasay, not only involves sales and marketing but also customer service and after sales support which are crucial in keeping the product working. "After-sales service is important. Every forklift has periodical maintenance and services needs and distributors should be able to provide that."

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