Local firm named distributor of Chinese forklifts

As a "mover" of businesses across industries, there is a growing demand for materials handling equipment in a progressing economy like the Philippines. "The increasing demand for materials handling equipment signifies an increase in industrial development. With a growing economy, more products are produced, distributed, and delivered, thus the need for more forklifts," says Manny Cuasay, President of Capital Industries, Inc.

Responding to this demand, the company saw the potential in China-made equipment and brought HYTSU Forklifts to the Philippine market. "In the 70s it was US brands, then they left and Japanese brands became dominant. Today, Chinese brands are rising," he shares.

According to Cuasay, HYTSU forklifts are a good alternative to more expensive forklift brands. "(HYTSU quality) is good enough, especially for the price. Not like the top-notch brands yet, but they're getting there."

The improving quality of China-made equipment and the capacity to compete with Japanese and Western brands can be attributed to its economic and industrial development policies. "China is changing. In the 80's China opened up to the world and joined the WTO. We learned a lot," explains Hu Xiaosheng, President, HYTSU Group.

Prior to its official launch in the Philippines, HYTSU has partnered with Capital Industries to prove their equipment's quality and give users a chance to experience for the product. "Five years ago we still had to convince Filipinos (that HYTSU was a good product). We partnered with Capital Industries. They rented out HYTSU forklifts and with that we were able to prove (to the local market) that the brand is good," adds Xiaosheng.

Convinced of the brand's quality, Capital Industries has officially launched the product for sales and distribution locally. "We tried them (Hytsu products) out for 5 years by renting them out to the local market. We were satisfied. Today we're ready to announce our partnership to the world," says Cuasay.

Capital Industries was awarded a 10-year exclusive distributorship of Hytsu Forklift products. Distributorship, according to Cuasay, not only involves sales and marketing but also customer service and after sales support which are crucial in keeping the product working. "After-sales service is important. Every forklift has periodical maintenance and services needs and distributors should be able to provide that."

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • ‘Next leader must not be newbie’
    ‘Next leader must not be newbie’

    Vice President Jejomar Binay believes the next president of the Philippines must have vast experience and a long track record in governance and in dealing with crises. “I am very much convinced that the local government is the best training ground for those who want to run for national government positions,” he said. Binay said he is determined to run for president in 2016 on the strength of his competence and track record. …

  • Massacre suspect tests negative for poisoning
    Massacre suspect tests negative for poisoning

    A suspect in the Maguindanao massacre case who had been examined at the Philippine General Hospital (PGH) tested negative for poisoning, medical records released yesterday showed. However, the Quezon City court handling the multiple murder case resolved to isolate Police Officer 1 Pia Kamidon from the rest of the accused detained at Camp Bagong Diwa in Taguig for his safety. In a two-page order, Regional Trial Court Branch 221 assisting Judge Genie Gapas-Agbada ordered jail officials to …

  • ‘Homework first before Facebook’
    ‘Homework first before Facebook’

    President Aquino elicited laughter from students here as he reminded them to open books first before Facebook. “Finish your assignments first before making a raid in the Clash of Clans,” Aquino said, referring to a popular online game. In a speech during the turnover yesterday of two new three-story buildings at the Tarlac National High School, he said the government could only provide opportunities for learning but the rest of the work would be up to the students. The new school buildings …

  • Espina resignation confirmed; Noy looks for replacement
    Espina resignation confirmed; Noy looks for replacement

    President Aquino ended speculations yesterday and confirmed that Deputy Director General Leonardo Espina had indeed resigned as officer-in-charge of the Philippine National Police. As of this time, we are conducting various interviews and checks on the various candidates,” Aquino told reporters at the Tarlac National High School in Tarlac City. Aquino had kind words for Espina, saying that he stood by and defended the 44 slain police Special Action Force (SAF) commandos in the operation in …

  • Palace welcomes G7 concern over sea reclamation
    Palace welcomes G7 concern over sea reclamation

    President Aquino welcomed yesterday the Group of Seven industrialized countries’ expression of concern over rising tension in the West Philippine Sea and South China Sea, calling it a clear indication of the global scope of the problem ramped up by China’s massive reclamation activities in disputed waters. In Tarlac City where he led the turnover of new classrooms, Aquino told reporters that goodwill and not tension must prevail in the West Philippine Sea and South China Sea, where territorial …

  • DepEd, TESDA tie up for K to 12
    DepEd, TESDA tie up for K to 12

    The Department of Education (DepEd) has partnered with the Technical Education and Skills Development Authority (TESDA) in the first two years of implementation of the K to 12 program. “We will use TESDA centers as technical-vocational laboratories for senior high school,” DepEd Secretary Armin Luistro said during the inauguration of 30 new classrooms at the Tarlac National High School yesterday. The classrooms were constructed in partnership with the Philippine Amusement and Gaming Corp. …

  • SE Asia Stocks-Philippine falls on foreign selling; others flat to weaker

    BANGKOK, April 17 (Reuters) - Southeast Asian stock markets ended flat to weaker on Friday as Philippine stocks slid on selling led by foreign funds and Singapore shares extended losses with investors ... …

  • Philippine Airlines parent says back in black
    Philippine Airlines parent says back in black

    Philippine Airlines' parent firm said it had returned to profitability, the first time in three years either entity reported being in the black for an entire year. In a filing with the Philippine Stock Exchange Thursday, PAL Holdings reported an after-tax net profit of 129.74 million pesos ($2.93 million) in its fiscal year to December 31. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options