Local firm named distributor of Chinese forklifts

As a "mover" of businesses across industries, there is a growing demand for materials handling equipment in a progressing economy like the Philippines. "The increasing demand for materials handling equipment signifies an increase in industrial development. With a growing economy, more products are produced, distributed, and delivered, thus the need for more forklifts," says Manny Cuasay, President of Capital Industries, Inc.

Responding to this demand, the company saw the potential in China-made equipment and brought HYTSU Forklifts to the Philippine market. "In the 70s it was US brands, then they left and Japanese brands became dominant. Today, Chinese brands are rising," he shares.

According to Cuasay, HYTSU forklifts are a good alternative to more expensive forklift brands. "(HYTSU quality) is good enough, especially for the price. Not like the top-notch brands yet, but they're getting there."

The improving quality of China-made equipment and the capacity to compete with Japanese and Western brands can be attributed to its economic and industrial development policies. "China is changing. In the 80's China opened up to the world and joined the WTO. We learned a lot," explains Hu Xiaosheng, President, HYTSU Group.

Prior to its official launch in the Philippines, HYTSU has partnered with Capital Industries to prove their equipment's quality and give users a chance to experience for the product. "Five years ago we still had to convince Filipinos (that HYTSU was a good product). We partnered with Capital Industries. They rented out HYTSU forklifts and with that we were able to prove (to the local market) that the brand is good," adds Xiaosheng.

Convinced of the brand's quality, Capital Industries has officially launched the product for sales and distribution locally. "We tried them (Hytsu products) out for 5 years by renting them out to the local market. We were satisfied. Today we're ready to announce our partnership to the world," says Cuasay.

Capital Industries was awarded a 10-year exclusive distributorship of Hytsu Forklift products. Distributorship, according to Cuasay, not only involves sales and marketing but also customer service and after sales support which are crucial in keeping the product working. "After-sales service is important. Every forklift has periodical maintenance and services needs and distributors should be able to provide that."

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Fight vs online libel goes to the UNHCR Ederic Eder, Yahoo! Southeast Asia - The Inbox
    Fight vs online libel goes to the UNHCR

    Commentary By Ellen T. Tordesillas Last Tuesday, while in Baguio City for their summer session, the Supreme Court denied all the Motions for Reconsideration on Online Libel which it upheld in its Feb. 18, 2014 decision. It will be recalled … Continue reading → …

  • Book chronicles efforts for PWD-friendly polls VERA Files - The Inbox
    Book chronicles efforts for PWD-friendly polls

    By Melissa Luz Lopez, VERA Files A lot have been done but much still need to be done for a hassle-free  participation of  Persons with Disabilities in elections,according to a book published by The Asia Foundation (TAF) and supported by … Continue reading → …

  • The other side of Palawan Ellen Tordesillas, Contributor - The Inbox
    The other side of Palawan

    By Ellen T. Tordesillas Mention Palawan and what comes to mind are Underground River and El Nido in the northern side of this richly-blessed province from its capital, Puerto Princesa. Three weeks ago, we went to the southern side- in … Continue reading → …

POLL
Loading...
Poll Choice Options