A London pub is selling what is believed to be Britain's most expensive beer - at an eye-watering £80.15p per pint.
The Craft Beer Co chain has the imported American craft ale on sale at its boozer in Brixton, south London, at £105 for a 750 ml (1.3 pints) bottle.
The average price of a pint in the UK currently is £3.95.
Reforged 20th Anniversary Ale is made by the AleSmith Brewing Company, an "artisanal" microbrewery in San Diego, California.
If beer lovers want to take away a bottle of the ultra strong ale to enjoy at home they get a third off the hefty price tag.
The 11% ABV beer is dark brown in colour and has a thick, syrupy consistency. It is aged in a bourbon barrel for 18 months.
It is a fusion of three other beers brewed by the same company- Speedway Stout, which sold on tap for £22.50 at the same pub chain in 2018, Wee Heavy and Old Numbskull.
But the beer is proving less than popular with the pub's hipster clientele so far.
Just one bottle of the ultra expensive ale has been sold so far - to a group of six lads who “absolutely loved it," according to pub staff.
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Pub goers enjoyed a taste of the ale, but most claimed it wasn't good enough to be worth the amount it costs.
Beer lover Ben O'Neill, 22, who manages The Needle and Pin pub in Loughborough, said he wouldn't pay so much just for one bottle of beer.
O'Neill, whose favourite ale is Speedway Stout, wasn't overly impressed with the £105 a bottle brew.
He said: ''Compared to most other Imperial stouts it is a bit on the thin side. I would not pay £80 for a pint of that.
''It has a tiny bit of smoke and oak on the back of the palette. I pretty much drink anything, but my favourite is Speedway Stout.
‘’Without the price I would rate this as an 8.2 out of 10. With the price factored in it is more like a four out of ten.
‘’I would definitely expect more from something that is so expensive. The most I would pay is £45 for a pint.’’
Jacob Evans, 29, a carpenter who is also from Bristol said: “What I would pay depends on what it is.
“A lot of these beers are like wine, they are aged in stupid expensive barrels and people will pay stupid amounts of money for them.
“People pay a lot of money for these beers but I would never pay that much for it. It tastes like a strong stout.
“When the weather is so warm you just want a lager.”
The pub’s general manager Andrew Barton said: “We like to highlight the different breweries around the world and selling these sorts of beers has given people the opportunity to try things they would never have tried before.
“People will have heard about a beer on the internet or social media and they come to us to get the chance to try it. We campaign for small craft breweries and we try to help them by buying them.
“We understand the cost of living at the moment is very expensive.
“With the beers we have on tap, we try to make craft beer very accessible and we try to be cheaper than other pubs nearby - we sell one IPA for £6.50 when they sell it for more than £7.
“It is not all about charging people these crazy prices.
“We charge what we charge because the cost of a keg is very expensive.
“We could raise our prices further, but we want to make this accessible for people.”
The Brixton bar’s most expensive beer on tap costs £11.
Additional reporting SWNS