Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, recently released its 2013 Brand Footprint report, a global ranking of the most chosen consumer brands. According to their findings, Lucky Me is now the most chosen brand in the Philippines. A local noodle brand, Lucky Me reaches 98% of households and is bought by the average household every week. It has taken the place of Nescafe, which held the No. 1 position in 2012. A new entrant into the top 10 most chosen brands category, Great Taste, has added three million households this year. It moved 12 positions up the country ranking and is one of the Philippines’ top three risers. The brand has attracted consumers with its coffee mixes – the three-in-one sachet which includes milk, coffee and sugar – which have replaced the traditional black ‘pure coffee.’ The Brand Footprint ranking reveals the brands that are being bought by more people, the most often in 35 countries around the world, across the food, beverage, health and beauty and homecare sectors. The report outlines the winning strategies that most successful global FMCG brands are employing as well as key global industry trends. The 10 most chosen brands in the Philippines are revealed by Kantar Worldpanel’s Brand Footprint study are: Lucky Me, Nescafe, Surf, Palmolive, Milo, Bear Brand, Ajinomoto, Safeguard, Oishi, and Great Taste.
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