The luxury hotel brand consumers look up most online

Hilton Hotels & Resorts has emerged as the most sought-after hotel brand in the world.

According to the recently released World Luxury Index Hotels report, the US hotel chain topped 70 other luxury property brands to take 23 percent of global online demand in 2012.

In addition to being the most sought-after brand globally, the Hilton also emerged as the most popular chain in the US, the UK, Brazil, Germany, Italy and Russia.

And in particularly high demand on the web are Hilton hotels in places like London, New York, Chicago, Hawaii and Las Vegas.

Study authors credit the chain’s global success to the fact that the Hilton enjoys a strong brand awareness around the world: there are more than 550 Hilton-branded properties in 80 countries across six continents.

Rounding out the top five most sought-after luxury hotels are the Sheraton, Westin, Four Seasons and the Hyatt.

For the study, conducted by the Digital Luxury Group in partnership with Ecole hôtelière de Lausanne, analysts culled through more than 133 million online searches for luxury hotel names on Google, Bing, Yandex in Russia and Baidu in China.

Other findings from the report include:

-The US also dominates the luxury hotel industry, with 75 percent of all hotels analyzed originating from the US.

-And while US consumers continue to represent the largest consumer base for luxury hotels, Russians, British and Chinese are the fastest-growing luxury hospitality groups in the world.

-New York remains the top luxury destination in the world, while London, Dubai and Paris are the fastest-growing international destinations.

-The fastest-growing hotel groups are Jumeirah, Fairmont and the Shangri-La.


vs/cm

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Chronicling the komedya in Antique VERA Files - The Inbox
    Chronicling the komedya in Antique

    By Alex C. Delos Santos, VERA Files The first time Cecile Locsin-Nava, a scholar on cultural studies in Western Visayas, came to Antique around ten years ago was to gather data for a research on the korido, or Philippine narrative … Continue reading → …

  • Ayungin dilemma Ramon Casiple - Parallaxis
    Ayungin dilemma

    China faces a dilemma in Ayungin Shoal and other contested areas. If it waits for the ITLOS—which may decide against it—it would have tacitly bound itself to UNCLOS and risk a rogue state reputation if it asserts its claim in the South China Sea. If its militarily acts now, it may face international isolation. …

  • 48 nabbed in biggest anti-trafficking catch in Bongao VERA Files - The Inbox
    48 nabbed in biggest anti-trafficking catch in Bongao

    By Jake Soriano, VERA Files Bongao, Tawi-tawi—A team of Marines and policemen intercepted around noon Thursday 48 people, 12 of them minors, believed recruited by a human trafficking syndicate for work in Malaysia. The arrest constitutes what advocates called the … Continue reading → …

POLL
Loading...
Poll Choice Options