Charted: India’s love for smartphone apps is not an obsession anymore, it’s a mania

Ananya Bhattacharya
Charted: India’s love for smartphone apps is not an obsession anymore, it’s a mania

India’s obsession with smartphone applications has shot up rapidly in recent years. Between 2016 and 2019, there was a nearly 200% increase in app downloads in India, the highest in the world by a long shot. Globally, the growth was much smaller at 45%, according to data from analytics and market intelligence firm App Annie’s State of Mobile 2020 report released on Jan. 16.