Last year, Indians spent 240% more time on TikTok than in 2018

Sanaya Chandar
Last year, Indians spent 240% more time on TikTok than in 2018

In India, 2019 was the year of the TikTok. The country’s obsession with it—a staggering 240% annual increase in time spent—fuelled the short video-sharing platform’s astronomical global growth last year. The Chinese app is fast becoming a global social media leader, according to a report released last week by mobile app data and analytics company App Annie.