Mall of Asia Area is a world class sports and entertainment venue

By Nikka Garriga

PASAY CITY, METRO MANILA—With its iconic structure and high-tech amenities, the SM Mall of Asia Arena is leveling-up homegrown Filipino talents as a ‘feast for the eyes’ for both local and foreign tourists.

According to Sahara Jean Garnia, Marketing Head of West Avenue Theaters, its eye-shaped exterior represents the vision of the Sy family to promote local talents in terms of performing arts and sports in a world-class stage.

“It was built as an initiative to encourage and to celebrate original Pinoy talent in a world-standard platform that goes up to par with our world-class artists,” she says.

The Arena stands on a 64,085-square-meters land area with an all-glass façade and a seating capacity of over 15,000 to 20,000 spectators.

A music event entitled “Icons” was held for Arena's official grand launch, gathering some of the biggest names in the Philippine music industry like Lea Salonga, Gary Valenciano, Ogie Alcasid and Jim Paredes of the Apo Hiking Society to name a few.

Among the notable features of this five-level events venue are its eight-sided, center-hung scoreboards by Daktroniks, retractable Spalding basketball goals and LED-powered ribbon boards. All these  features meet the standards of the National Basketball Association (NBA)--as SM plans is currently in talks with NBA to hold a pre-season game here.

It has four dug-outs, a mess hall for an event’s technical team, a room exclusive for press conferences, and a special area for meet-and-greet affairs.

Besides sports and entertainment, the Arena also aims at becoming a destination for unique and gourmet finds that will only be available at its Hawker’s Alley.

“What you often see in the mall is usually what is being offered in a particular venue. But for us, if you want to be part of Arena’s food offering you have to come up with something different,” explains Garnia.

Popular food establishments like Yellow Cab and New York Fries and Dip (NYFD) offer a new twist to their typical menu dressed as Pitstop and Spudnik.

The Arena is also the first in the country and in Southeast Asia to introduce the Corporate Suites, or commonly referred to as luxury boxes in the United States.

Located just above the lower box section, it is furnished with its own restroom, a mini bar and a glass-paneled viewing deck complete with plush theater seats.

With such aesthetics and facilities, the Arena is hoping to present itself as the ultimate one-stop destination for both local and international events in an effort to boost the country’s tourism industry.

***

Filquest Media Concepts, Inc. , the parent company of loQal.ph, is a multimedia publisher and provider of web, print, mobile and video content. We do this for our own media properties, but we also extend that service as an outsourced provider for news organizations, web, print, mobile and broadcasting companies.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Fight vs online libel goes to the UNHCR Ederic Eder, Yahoo! Southeast Asia - The Inbox
    Fight vs online libel goes to the UNHCR

    Commentary By Ellen T. Tordesillas Last Tuesday, while in Baguio City for their summer session, the Supreme Court denied all the Motions for Reconsideration on Online Libel which it upheld in its Feb. 18, 2014 decision. It will be recalled … Continue reading → …

  • Book chronicles efforts for PWD-friendly polls VERA Files - The Inbox
    Book chronicles efforts for PWD-friendly polls

    By Melissa Luz Lopez, VERA Files A lot have been done but much still need to be done for a hassle-free  participation of  Persons with Disabilities in elections,according to a book published by The Asia Foundation (TAF) and supported by … Continue reading → …

  • The other side of Palawan Ellen Tordesillas, Contributor - The Inbox
    The other side of Palawan

    By Ellen T. Tordesillas Mention Palawan and what comes to mind are Underground River and El Nido in the northern side of this richly-blessed province from its capital, Puerto Princesa. Three weeks ago, we went to the southern side- in … Continue reading → …

POLL
Loading...
Poll Choice Options