Marketing Important In Nation-Building

MANILA, Philippines --- Philippine Marketing Association (PMA) President Gwenn Albarracin believes that marketing plays a very important role in nation's growth and as such, it is crucial that marketers stay attuned to today's global trends.

Albarracin shared this during a roundtable interview with the media to promote this year's Asian Marketing Conference (AMC), dubbed as "Asiannovation 2: Unleash the Asian Marketing Masters," which will be held on July 19 to 20 at the Makati Shangri-La Hotel.

"Our belief is that companies who will continue to grow and survive are those who will continue to innovate and transform themselves," Albarracin said. Asiannovation 2, she added, will be the venue for local and international marketing practitioners in learning the latest developments in the global marketing industry.

"This is the second Assianovation and this is very much related to PMA's theme for year's which is 'Marketing Evolution: Innovations and Transformations,"' she said. According to her, entrepreneurs, SMEs, business heads and even students are expected to learn from our Asian neighbors through Asiannovation 2.

Donald Patrick Lim, Managing Director of MRM Manila and this year's Overall Chairperson of AMC, says this is very timely as it will definitely help marketers to face today's challenges of innovation, adding that the two-day conference is "also a good follow up to the recently-held ADB Board of Governors' 45th Annual Meeting, in terms of boosting the country's image as successful organizers of global events."

He added that as our neighboring Asian countries have embraced the digital innovations, we need to adjust as well to the changing marketing world. "Our regional counterparts have leveled up, if you don't change with the innovation, your business will go down," Lim said.

Asiannovation 2 will have Tourism Secretary Ramon Jimenez who will discuss his role in DoT as "The Toughest Marketing Job in the World." He will join Indonesia's Hermawan Kartajaya, president of the World Marketing Federation and founder of the Asian Marketing Federation. Kartajaya, who leads Asia-based management consultancy firm MarkPlus&Co., is highly-recognized in the marketing world for his brilliant strategic business concepts.

Other speakers include Takuya Goto, president of the Asia Marketing Federation and president of the Japan Marketing Association; Greg Armshaw, chief technology catalyst of McCann Worldgroup Singapore; Michael Robinson, SEA managing director of Momentum Asia in Singapore; Serene Wong, chief executive officer, TNS Global (China); Eddie Lee, managing partner, iPay88 (Malaysia); Prof. Hooi Den Huan, director of the Nanyang Technopreneurship Center, NTU in Singapore; Tilan Wijeyesekera, deputy general manager of Seylan Bank in Sri Lanka; Ashok Patro, co-founder of Thoughtbuzz in Singapore; Khin Ng, founder and director of strategy of Tangible in Singapore; and Jaideep Kibe, marketing director of The Coca Cola Company Philippines.

Also expected to give their insights are Josiah Go, co-founder and Chairman of Mansmith and Fielders Philippines; Ricky Alegre, chairman of the Advertising Board of the Philippines; and Eugenio "Boy" Abunda, Jr., talent manager, TV host and publicist.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippines to fly over disputed South China Sea: Aquino
    Philippines to fly over disputed South China Sea: Aquino

    Philippine military and commercial aircraft will keep flying over disputed areas in the South China Sea despite Chinese warnings over the airspace, President Benigno Aquino said on Monday. "We will still fly the routes that we fly based on the international law from the various conventions we entered into," Aquino told reporters when asked whether the Philippines accepted China's position. The Chinese military last week ordered a US Navy P-8 Poseidon surveillance plane away from airspace …

  • Philippines seeks stronger commitment from U.S. in South China Sea dispute
    Philippines seeks stronger commitment from U.S. in South China Sea dispute

    The Philippines is seeking a "stronger commitment" from the United States to help its ally, the defence minister said on Monday, as China asserts its sovereignty over disputed areas of the South China Sea. China claims most of the South China Sea, through which $5 trillion in ship-borne trade passes every year, and the Philippines, Vietnam, Malaysia, Taiwan and Brunei have overlapping claims. China said on Monday it had lodged a complaint with the United States over a U.S. spy plane that flew …

  • Aquino: Philippines to fly usual routes over disputed reefs

    MANILA, Philippines (AP) — Philippine aircraft will continue to fly their usual routes over disputed reefs in the South China Sea, the country's president said Monday, defying China's challenges to its planes and those of the United States. …

  • Mitsubishi reaches out to far-flung Batad community
    Mitsubishi reaches out to far-flung Batad community

    A “Dadbod” is a newly coined term now trending in media. It was introduced to the world by Clemson University sophomore Mackenzie Pearson as she refers to any man—father or bachelor—with a physique that’s a “nice balance between a beer gut and working out.” “It’s more human, natural, and attractive,” she adds. For this writer, […] The post Mitsubishi reaches out to far-flung Batad community appeared first on Carmudi Philippines. …

  • A weekend of premium cars
    A weekend of premium cars

    Good news to all luxury car fanatics as PGA Cars, the exclusive importer and distributor of Audi, Porsche, Lamborghini and Bentley cars in the country, will be holding the PGA Cars Premium Festival from May 29 to May 31 at the PGA Center in Global City in Taguig. The 3-day event will showcase PGA’s latest […] The post A weekend of premium cars appeared first on Carmudi Philippines. …

  • APEC ministers to endorse Boracay Action Agenda
    APEC ministers to endorse Boracay Action Agenda

    Trade ministers at the Asia-Pacific Economic Cooperation (APEC) meeting in Boracay, Aklan agreed yesterday to endorse the proposed Boracay Action Agenda to the member countries’ leaders, presenting opportunities for global trade for micro, small and medium enterprises (MSMEs). In a press conference following the conclusion of the APEC Ministers Responsible for Trade Meeting, Trade Secretary Gregory Domingo, who also served as chairman, said ministers agreed to recommend the adoption of the …

  • Talks with China over sea row urged
    Talks with China over sea row urged

    The Philippines should engage China in bilateral talks in its efforts to maintain peace and order at the disputed West Philippine Sea, Sen. Francis Escudero said yesterday. Escudero supports the government’s move to bring the issue before international arbitration but also stressed the need for the Philippines to pursue talks with China. Escudero made the statement after UN Secretary General Ban Ki-moon on Friday called for a peaceful solution to territorial disputes in the South China Sea. …

  • House panel tackles bill on regular disaster drills
    House panel tackles bill on regular disaster drills

    The House committee on national defense is deliberating on a measure mandating the regular conduct of disaster risk reduction drills in educational institutions nationwide. Authored by Camarines Sur Rep. Rolando Andaya Jr., the bill mandates that risk reduction drills be held annually in all educational institutions throughout the country in coordination with the schools’ respective local government units. “The Philippines’ location along the Pacific Ring of Fire and close to the equator …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options