Marketing Important In Nation-Building

MANILA, Philippines --- Philippine Marketing Association (PMA) President Gwenn Albarracin believes that marketing plays a very important role in nation's growth and as such, it is crucial that marketers stay attuned to today's global trends.

Albarracin shared this during a roundtable interview with the media to promote this year's Asian Marketing Conference (AMC), dubbed as "Asiannovation 2: Unleash the Asian Marketing Masters," which will be held on July 19 to 20 at the Makati Shangri-La Hotel.

"Our belief is that companies who will continue to grow and survive are those who will continue to innovate and transform themselves," Albarracin said. Asiannovation 2, she added, will be the venue for local and international marketing practitioners in learning the latest developments in the global marketing industry.

"This is the second Assianovation and this is very much related to PMA's theme for year's which is 'Marketing Evolution: Innovations and Transformations,"' she said. According to her, entrepreneurs, SMEs, business heads and even students are expected to learn from our Asian neighbors through Asiannovation 2.

Donald Patrick Lim, Managing Director of MRM Manila and this year's Overall Chairperson of AMC, says this is very timely as it will definitely help marketers to face today's challenges of innovation, adding that the two-day conference is "also a good follow up to the recently-held ADB Board of Governors' 45th Annual Meeting, in terms of boosting the country's image as successful organizers of global events."

He added that as our neighboring Asian countries have embraced the digital innovations, we need to adjust as well to the changing marketing world. "Our regional counterparts have leveled up, if you don't change with the innovation, your business will go down," Lim said.

Asiannovation 2 will have Tourism Secretary Ramon Jimenez who will discuss his role in DoT as "The Toughest Marketing Job in the World." He will join Indonesia's Hermawan Kartajaya, president of the World Marketing Federation and founder of the Asian Marketing Federation. Kartajaya, who leads Asia-based management consultancy firm MarkPlus&Co., is highly-recognized in the marketing world for his brilliant strategic business concepts.

Other speakers include Takuya Goto, president of the Asia Marketing Federation and president of the Japan Marketing Association; Greg Armshaw, chief technology catalyst of McCann Worldgroup Singapore; Michael Robinson, SEA managing director of Momentum Asia in Singapore; Serene Wong, chief executive officer, TNS Global (China); Eddie Lee, managing partner, iPay88 (Malaysia); Prof. Hooi Den Huan, director of the Nanyang Technopreneurship Center, NTU in Singapore; Tilan Wijeyesekera, deputy general manager of Seylan Bank in Sri Lanka; Ashok Patro, co-founder of Thoughtbuzz in Singapore; Khin Ng, founder and director of strategy of Tangible in Singapore; and Jaideep Kibe, marketing director of The Coca Cola Company Philippines.

Also expected to give their insights are Josiah Go, co-founder and Chairman of Mansmith and Fielders Philippines; Ricky Alegre, chairman of the Advertising Board of the Philippines; and Eugenio "Boy" Abunda, Jr., talent manager, TV host and publicist.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Sy moves up, Villar enters Forbes list of billionaires
    Sy moves up, Villar enters Forbes list of billionaires

    Eleven Filipinos are included in Forbes’ 2015 list of richest people in the world. Filipino-Chinese tycoon Henry Sy Sr. continues to be the wealthiest man in the Philippines. The 90-year-old SM supermalls, banking and property tycoon ranked 73rd among the world’s richest with an increased net worth of $14.2 billion from $11.4 billion last year. Sy’s net worth was attributed to the continued growth of his SM Investments Corp. and his more recent venture, the City of Dreams Manila resort and …

  • Jolo apologizes to Bong in visit
    Jolo apologizes to Bong in visit

    Cavite Vice Gov. Jolo Revilla wept and embraced his father as he apologized for the “accidental” shooting incident in their Ayala Alabang residence, the family’s spokesman said yesterday. Lawyer Raymund Fortun came out of the private room at the Asian Hospital and Medical Center in Muntinlupa City to speak to reporters, who were barred from entering the hospital compound during the visit of Sen. Ramon “Bong” Revilla Jr. …

  • Australian drug smugglers being taken to Indonesian island for execution - media
    Australian drug smugglers being taken to Indonesian island for execution - media

    By Jane Wardell and Beawiharta SYDNEY/DENPASAR, Indonesia (Reuters) - Two convicted Australian drug smugglers were removed from a prison in Bali on Wednesday to be taken to an Indonesian island where they will be shot by firing squad, Australian media reported. The planned executions of Myuran Sukumaran, 33, and Andrew Chan, 31, have ratcheted up diplomatic tensions amid repeated pleas of mercy for the pair from Australia and thrown a spotlight on Indonesia's increasing use of the death …

  • US billionaire says WWII Japanese ship found in Philippines
    US billionaire says WWII Japanese ship found in Philippines

    Microsoft co-founder Paul Allen said Wednesday he had found one of Japan's biggest and most famous battleships on a Philippine seabed, some 70 years after American forces sank it during World War II. Excited historians likened the discovery, if verified, to finding the Titanic, as they hailed the American billionaire for his high-tech mission that apparently succeeded after so many failed search attempts by others. Allen posted photos and video online of parts of what he said was the …

  • Another source of SAF execution video identified
    Another source of SAF execution video identified

    The National Bureau of Investigation (NBI) is still tracing the source of the video showing one of the wounded police commandos being finished off by Muslim rebels during the encounter in Mamasapano, Maguindanao last Jan. 25. A source from the Department of Justice (DOJ) said they have identified two persons who first uploaded the video that went viral over social networking sites. The supposed source of the video was elusive and claimed that somebody just placed it on an external drive. The …

  • Pacquiao big hit so far in Vegas sports books vs Mayweather

    LAS VEGAS (AP) — Manny Pacquiao has always believed he can do what 47 other fighters before him have failed to do — beat Floyd Mayweather Jr. in the ring. …

  • World's oldest person wonders about secret to longevity too
    World's oldest person wonders about secret to longevity too

    TOKYO (AP) — The world's oldest person says 117 years doesn't seem like such a long time. …

  • A trying Heat season now hitting the stretch run
    A trying Heat season now hitting the stretch run

    MIAMI (AP) — To say the Miami Heat have been presented with a new problem every day since last season ended, that would be an exaggeration. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options