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Marks and Spencer has gathered some high profile fans: from royals, including the Duchess of Cambridge, to celebrities such as Holly Willoughby and Amanda Holden.
But as soon as they are spotted out in affordable garments from M&S, the items they've worn sell out in a heartbeat.
So, to stay one step ahead of the crowd, we have become glued to M&S' website waiting for the latest drop.
In recent weeks the longstanding retailer has collaborated with other big brands, including Joules, Ghost, and Nobody's Child, which means it truly has become our one-stop shop for fashion.
As the summer collections begin to drop, some may be in need of on-trend pieces to refresh out-dated looks, while others may be looking for particular garments for a specific outing.
Whether you are preparing an outfit for brunch with friends, picnic in the park, or a more formal occasion, M&S' new in collection has all the staples you'll need for summer.
From jeans and joggers, to blouses and dresses, in floral prints, nautical designs, light linen fabrics and cotton styles.
Scroll down to shop our favourite pieces:
Our top picks at M&S
Harper Supersoft Cigarette Jeans | £29.50
JAEGER Relaxed Jacket | £150
Floral Tie Neck Midi Waisted Dress | £39.50
High Waisted Wide Leg Cropped Jeans | £29.50
Watch: How to organise your wardrobe