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Meet Halfdays, the woman-owned brand behind the ultra-chic ski jackets all over Instagram

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If you’ve ever shopped for a cute ski coat, you know how absurdly difficult it is. Because you’re often speeding down snowy mountains in frigid temps, your gear needs to be the perfect blend of warm and technically functional. Fashion? Not a priority.

I’ve been on skis for about as long as I could walk, so I feel your pain. Imagine my joy when I saw the bright, vibrant colors of the Halfdays ski jackets pop up on my Instagram feed. “Finally,” I said out loud to my phone, “my amorphous blob skiing days are over.” Fashion on the slopes that doesn’t compromise fit, function and style? She’s back.

Halfdays is a ski apparel brand made by women for women who love spending time outdoors and on the mountain. Gone is the standard ill-fitting apparel and the pressures of fitting in with the “hardcore” mountain culture. We’re talking gorgeous colors and ultra-flatting ski jackets and snow pants. Take the new hot pink and lime green Aston Jacket for example. Pair it with the matching Carson Bib Pant for the ideal trendy ski outfit.

On top of being chic, Halfdays is also seriously sustainable. The materials are eco-friendly and responsibly sourced, including PrimaLoft ECO 100% PCR Black Insulation and 100% recycled polyester.

I haven’t been on the mountain yet this season, but you can bet I’m going to get my hands on some Halfdays ski gear because I love skiing and I love fashion. Why should any of us have to compromise?

Also, after a decade, my current ski jacket needs an upgrade. Shop some of my favorite expert skier and fashion enthusiast-approved picks from Halfdays below. Catch you on the slopes in our matching Halfdays ‘fits?

Aston Jacket, $425

Credit: Halfdays
Credit: Halfdays

$425 at Halfdays

This technical belted jacket has everything you need for the snow, including underarm vents, an exterior chest pocket with a phone lease, a goggle wipe and interior pockets. It’s also incredibly aprés ski, which Lady Gaga as Patrizia Reggiani would definitely approve of.

Carson Bib Pant, $325

Credit: Halfdays
Credit: Halfdays

$325 at Halfdays

These insulated bib pants come in eight colors and will take you straight from the slopes to a party at the lodge. Designed with recycled fabrics, adjustable straps, and water-resistant materials, these high-performance pants keep the good vibes in and the elements out.

Pieper Fleece, $195

Credit: Halfdays
Credit: Halfdays

$195 at Halfdays

Whether you’re wearing it under your ski jacket or on those cold summer nights, this cozy and joyful fleece will be your new closet staple.

Georgie Puffer Jacket, $495

Credit: Halfdays
Credit: Halfdays

$495 at Halfdays

Looking for a versatile vegan puffer that you can wear on the slopes or during your morning #HotGirlWalk? No problem.

Emma Soft Shell Pant, $275

Credit: Halfdays
Credit: Halfdays

$275 at Halfdays

Sleek, flattering and timeless, the stretchy soft shell pants will keep you toasty and dry all winter. It’s also beginner-friendly and can withstand any bunny hill tumble thanks to the fleece interior and waterproof shell.

Hayes Knit Neck Warmer, $55

Credit: Halfdays
Credit: Halfdays

$55 at Halfdays

If you invest in any ski gear, make it a quality neck warmer — you won’t regret it. This knit one is designed with chic ribbing and versatile hues to lighten up even the coldest of adventures.

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