Meralco advisory

A few days ago, I watched a TV news advisory from an unlikely source - Meralco.

For those who were not able to see it, the advisory explained the reasons behind this month's rate adjustment. Complementing that, a tips segment was added, to help inform viewers on how they could better manage their energy consumption.

This was a bold move from the utility firm considering that their monthly advisory debuted with a rate increase. I have been a corporate and marketing communications professional for many years, and instincts would tell me that it is rather risky for a company to issue a statement that could antagonize the public when it could just have kept mum on the issue, which is what other utilities do.

But what Meralco did was unthinkable (in a good and noble sense). Instead of keeping quiet, it volunteered to announce that there would be an upward adjustment in the bills of electricity customers.

As a former practicing professional in the communications business, I thought this may be an interesting case study for students of communication. On second thought, Meralco may have actually done not only the right thing, but the smart thing as well.

By being forthright with its customers on the issue, Meralco proved its willingness to be accountable and transparent to its customers. More than that, though, it gave the power company an opportunity to educate its customers.

Upon watching the advisory, I learned that the rate adjustment for June was due to an increase in the generation and transmission charges, and that our payments for these accrue to the generation and transmission companies.

As said earlier, Meralco didn't stop at just mentioning the rate adjustment - they gave very practical and helpful tips, too. In the advisory I saw, they plugged the Meralco app called the Meralco Virtual Engine or MOVE, which is an app suite containing various apps, one of which is what they call the Appliance Calculator or AppCal.

Through the AppCal, I have learned that customers may be able to compute for the consumption of an appliance on an hourly, weekly, or monthly basis.

I have actually downloaded the free MOVE app and asked the other members of our household do the same, so together, we could better monitor our power consumption at home. I would advise you my dear readers as well.

Perhaps, other utility companies may want to look into doing something similar for their customers. The Meralco advisory is a breath of fresh air in that it gives customers first-hand information on things they should know. In that way, they are not left confused amidst differing, and sometimes conflicting, reports from various sources. Moreover, the likes of the Meralco advisory empowers customers to make informed decisions. As an old adage goes, information is king. And it seems Meralco knows that to them, indeed, the customer is King.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippines hits back at Beijing over South China Sea
    Philippines hits back at Beijing over South China Sea

    The Philippines on Saturday shot back at Beijing's criticism of its activities in the South China Sea, saying they were "in no way comparable to China's massive reclamation activities" in the waters. It also said accusations that Manila was being "hypocritical" would not distract people from Beijing's own actions which were raising regional tensions. "The Philippines' possible undertaking of necessary maintenance and repairs on its existing facilities in the West Philippine Sea... is in no …

  • Boxing hero Pacquiao is top tax-payer in Philippines: govt
    Boxing hero Pacquiao is top tax-payer in Philippines: govt

    Boxing hero Manny Pacquiao, who faces his biggest fight against unbeaten American Floyd Mayweather, already holds top spot as the number one taxpayer in the Philippines, government records showed Saturday. A list of top individual tax-payers for 2013, posted on the Bureau of Internal Revenue website, put the boxer-turned-congressman at number one with 163.84 million pesos ($3.72 million) in taxes paid. Internal revenue chief Kim Henares confirmed that Pacquiao topped the list but stressed …

  • Phl, Japan sign P9.6-B ODA projects
    Phl, Japan sign P9.6-B ODA projects

    The Philippines and Japan have signed agreements for six official development assistance (ODA) projects amounting to 22.289 billion yen or around P9.6 billion. …

  • Commission to launch glossary of Pinoy meteorological terms
    Commission to launch glossary of Pinoy meteorological terms

    The Komisyon sa Wikang Filipino (KWF) will release a glossary of meteorological terms in Filipino to help the Filipino people better understand weather forecasts and instill disaster awareness among them. National Artist for Literature and KWF president Virgilio Almario said yesterday the KWF produced the glossary titled Patnubay sa Weder Forkast to simplify scientific terms used in the weather bulletins of the Philippine Atmospheric Geophysical and Astronomical Services Administration …

  • Divorce bill good scapegoat for couples – CBCP
    Divorce bill good scapegoat for couples – CBCP

    Contrary to what romance novel writers would want their readers to believe, there are no perfect marriages in the real world. This was according to Catholic Bishops’ Conference of the Philippines (CBCP) president Lingayen-Dagupan Archbishop Socrates Villegas. In a statement titled “CBCP Position Against the Divorce Bill and Against the Decriminalization of Adultery and Concubinage,” Villegas said that while it is not easy to make relationships last, learning how to work out differences – and …

  • DND holds off infra dev’t in Pag-Asa
    DND holds off infra dev’t in Pag-Asa

    The defense department is holding off repairs and other planned infrastructure projects on Pag-Asa Island, one of seven islets and two reefs occupied by Filipino troops in the disputed Spratly Islands. Earlier, Foreign Affairs Secretary Albert del Rosario pointed out that the maintenance and repair of facilities in Pag-Asa Island are not covered by the Declaration of Conduct (DOC) of parties involved in the West Philippine Sea territorial disputes. “Repair and maintenance is okay but before …

  • Blackout to hit 5 Aurora towns
    Blackout to hit 5 Aurora towns

    An 11-hour power outage will hit five towns in Aurora on Tuesday, the National Grid Corp. of the Philippines (NGCP) announced yesterday. The NGCP said Baler, Dingalan, San Luis, Ma. Aurora and Dipaculao would be affected by the blackout. The NGCP said parts of Nueva Ecija and Aurora were hit by a power interruption yesterday due to the tripping of the Cabanatuan-Baler 69kV line. …

  • Rules set for climate change programs
    Rules set for climate change programs

    The Department of Budget and Management (DBM) and the Climate Change Commission (CCC) have released the revised guidelines to track and monitor climate change adaptation programs of the government. “The government of the Philippines has demonstrated leadership and strong commitment in implementing a comprehensive reform agenda to respond to climate change,” read the joint memorandum circular published in The STAR yesterday. “With the goal of using the budget process to plan, prioritize and …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options