Miley Cyrus free to use name as trademark in EU

Miley Cyrus has a lot of reasons to be smiley.

The pop star and actress won the right to use her name as a trademark on a wide range of products in the EU after Europe's top court annulled a decision by the EU patent office to limit the scope of her brand on Wednesday (June 16).

The case dates back to 2014 when her company Smiley Miley sought to trade mark MILEY CYRUS with the EU Intellectual Property Office for a range of merchandise.

But British Virgin Island-based Cyrus Trademarks Ltd, which had registered the mark CYRUS in 2010, opposed the application for some of the products.

The office backed part of its argument, citing the likelihood of confusion between the two trademarks.

Smiley Miley appealed but failed to convince the patent office last year and subsequently took the case to the EU Court of Justice.

And the ruling came in like a wrecking ball.

The Court overruled the patent office's decision, dismissing its arguments that the brands could be confused and that the name Miley Cyrus had no conceptual meaning.

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