The all-new Mitsubishi Mirage makes its official entrance in the Philippines today, Nov. 16. Deliveries of the 1,881 units that were reserved since it was introduced in the Philippine International Motor Show in August, will also start today.
The latest subcompact that will be rolling out of Mitsubishi dealerships is expected to claim a dominant portion of the expanding category where the smaller and more fuel-efficient engines are attracting practical motorists.
The Mirage is powered by a 1.2 liter engine with a fuel economy record of 21 kilometers per liter.
Mitsubishi Motor Philippines Corp. (MMPC) has prepared a grand welcome party for the latest member of its family in the local market. President of Mitsubishi Motors Corporation, Mr. Osamu Masuko, will be the guest of honor in today's unveiling event at the SMX Convention Center.
A big welcome party - the Mirage Music Fest - will be held today starting at 5 p.m. at the SM Mall of Asia Concert Ground. The one-night free concert will feature 10 bands, among them the Pupil, Up Dharma Down, Urbandub, General Luna.
Entrance tickets to the concert are available at the Mitsubishi dealerships, to walk-in customers who answer a survey. Each survey will get three free tickets that includes a food stub and a raffle stub.
Prizes to be raffled off during the concert are an Apple iPad third generation, Toshiba Netbook, Toshiba LCD TV, Mirage Wireless Mouse, and Mirage T-shirts.
The grand welcome event will continue until Nov. 18, with the Mirage Expo, which will showcase the all-new Mirage, the Montero Sport, Strada, Lancer EX and Adventure. Visitors to the expo can test drive all the Mirage variants and the Lancer EX 1.6. MMPC will be offering exclusive discounts and freebies to customers during the three-day Expo.
The Mirage is available in the following variants and prices: Mirage GLX Manual, P498,000; GLX CVT, P548,000; GLS Manual, P588,000; GLS CVT P638,000. Deliveries will start Nov. 16.
Ever since the Mirage was unveiled at the PIMS last August, interest in the subcompact has created a long list of buyers who availed of the big promo discounts which can be used for purchasing accessories. As of Oct. 31, there were exactly 1,881 units reserved by buyers.
The Mirage Expo from today to Sunday is expected to increase that number.
The subcompact can sit five adults. Backed by Mitsubishi's strong brand image, the Mirage presents an efficient and sporty car. It is powered by a 1.2 liter DOHC 12-valve MIVEC engine, a reliable performer especially in city traffic. With a weight of only 850 kg, one can find some spirited driving.
The simple styling gives a lot of room for personalizing the Mirage with Ralliart accessories that can change the look from simple to sporty.
The Mirage was launched in Thailand middle of the year. Production of the car started in April at the newly-constructed plant in Lamchabang Factory of Mitsubishi Motors Thailand Co., Ltd., which after Japan, is the largest export hub in MMC's global production organization. It was developed under Mitsubishi's ''Global Small Concept'' which offers a single product as the affordable entry-level model.