NETFLIX has reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. So it’s adding a new attraction to its marquee: video games.
On Tuesday, July 20, 2021, the video streaming giant announced it will offer video games in its existing subscription plans at no extra cost, but didn’t say when that service will launch or what kind of games it will be developing.
The confirmation of the long-anticipated expansion came in conjunction with the release of Netflix’s latest earnings report. That financial breakdown showed the video service added 1.5 million subscribers during the April-June period.
“The reason we’re doing them is to help the subscription service grow and be more important in people’s lives,” Netflix co-chief executive officer Reed Hastings told investors during a Tuesday discussion.
Greg Peters, Netflix’s chief product officer, said the company will initially focus on mobile games before eventually expanding to consoles and TV sets as well. The games initially will be tied to Netflix’s most popular programming, Peters said, but standalone titles may be added to the mix too.
He even speculated that Netflix eventually may create a TV series or film inspired by one of its video games. (AP)