News Corp launches Spanish-language network in US

The new Spanish-language broadcast network MundoFox -- a joint venture of News Corp and RCN Television Group of Colombia -- began broadcasting Monday with the goal of reaching the growing US Hispanic market.

The company, which says its programming is aimed at providing "Latino entertainment" with an "American attitude," will break the duopoly held by Univision and Telemundo in providing broadcast Spanish-language news and entertainment in the United States.

"We've reached a tipping point in the evolution of US Spanish-language programming and the time is right for MundoFox," MundoFox President Emiliano Saccone said in a statement. "Like we did in 1986 when we launched Fox Broadcasting, we've read the landscape and believe the time is now."

The US Hispanic population is expected to reach 133 million people by 2050, "meaning that nearly one in three Americans will be Hispanic," the company said.

"Fifty percent of US population growth over the past decade has come from this group with an annual spending power of $1 trillion. This number is forecast to climb to $1.5 trillion by 2015," the company said, citing Nielsen Media Research.

News Corp's Fox International Channels (FIC) and RCN "currently reach over 1.2 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming," the Los Angeles-based company said.

MundoFox will provide dramas and comedies, as well as Fox shows like "American Dad" dubbed in Spanish. The network will also have two live evening news broadcasts, one aimed at viewers on the US east coast and the other for the west coast.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • No need for Revilla to visit son – prosecutors
    No need for Revilla to visit son – prosecutors

    Instead of filing an opposition, ombudsman prosecutors filed a manifestation yesterday expressing belief that there is no urgent need for Sen. Ramon “Bong” Revilla Jr. to visit his son at the Asian Hospital and Medical Center. “Based on the clinical abstract issued by the Asian Hospital on patient (Cavite) Vice-governor (Jolo) Revilla, which was submitted by accused Revilla in support of his Urgent Motion, Vice-governor Revilla is in stable condition and has stable vital signs, as of March 1, …

  • N. Korea fires missiles in anger at South-US military drills
    N. Korea fires missiles in anger at South-US military drills

    North Korea fired two short-range ballistic missiles into the sea and vowed "merciless" retaliation Monday as the US and South Korea kicked off joint military drills denounced by Pyongyang as recklessly confrontational. The annual exercises always trigger a surge in military tensions and warlike rhetoric on the divided peninsula, and analysts saw the North's missile tests as a prelude to a concerted campaign of sabre-rattling. "If there is a particularly sharp escalation, we could see the …

  • Jolo apologizes to Bong in visit
    Jolo apologizes to Bong in visit

    Cavite Vice Gov. Jolo Revilla wept and embraced his father as he apologized for the “accidental” shooting incident in their Ayala Alabang residence, the family’s spokesman said yesterday. Lawyer Raymund Fortun came out of the private room at the Asian Hospital and Medical Center in Muntinlupa City to speak to reporters, who were barred from entering the hospital compound during the visit of Sen. Ramon “Bong” Revilla Jr. …

  • Sy moves up, Villar enters Forbes list of billionaires
    Sy moves up, Villar enters Forbes list of billionaires

    Eleven Filipinos are included in Forbes’ 2015 list of richest people in the world. Filipino-Chinese tycoon Henry Sy Sr. continues to be the wealthiest man in the Philippines. The 90-year-old SM supermalls, banking and property tycoon ranked 73rd among the world’s richest with an increased net worth of $14.2 billion from $11.4 billion last year. Sy’s net worth was attributed to the continued growth of his SM Investments Corp. and his more recent venture, the City of Dreams Manila resort and …

  • Troops overrun BIFF bomb-making facility in Mamasapano
    Troops overrun BIFF bomb-making facility in Mamasapano

    Government troops captured Sunday a bomb and weapons factory of the Bangsamoro Islamic Freedom Fighters (BIFF) in Mamasapano, Maguindanao, the Armed Forces of the Philippines (AFP) announced yesterday. Col. Restituto Padilla, AFP spokesman, said the captured bomb and weapons factory is located inside an area controlled by radical Muslim cleric Ustadz Mohammad Ali Tambako at Barangay Dasikil in Mamasapano. …

  • Couple married 67 years holds hands in final hours together
    Couple married 67 years holds hands in final hours together

    FRESNO, Calif. (AP) — After spending 67 years together as devoted husband and wife, there was no question how Floyd and Violet Hartwig would end their lives — together. …

  • How Islamic is Islamic State group? Not very, experts say
    How Islamic is Islamic State group? Not very, experts say

    CAIRO (AP) — Three British schoolgirls believed to have gone to Syria to become "jihadi" brides. Three young men charged in New York with plotting to join the Islamic State group and carry out attacks on American soil. A masked, knife-wielding militant from London who is the face of terror in videos showing Western hostages beheaded. …

  • Solar plane passes new test ahead of planned world tour
    Solar plane passes new test ahead of planned world tour

    A solar-powered plane made a third successful test flight in the United Arab Emirates on Monday ahead of a planned round-the-world tour to promote alternative energy. Organisers hope that Solar Impulse 2 may head off around the globe as early as Saturday but caution that the launch is dependent on the weather, even in the relatively cloudless Gulf. The hour-long test flight was the plane's third from the UAE capital Abu Dhabi's small Al-Bateen airport, but the first for Solar Impulse chairman …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options