Technology giants are increasingly investing in online festivals. YouTube has recently announced that the next Bonnaroo festival will exclusively be held on its online streaming platform September 24-26. On the program, there will be live performances and also archive concerts that look back on 18 years of the festival's history.
The first "Virtual Roo-Ality" festival will give music fans a chance to rediscover historic performances by Metallica, The White Stripes, James Brown, My Morning Jacket and Dave Matthews and Friends. The final Beastie Boys concert with the late Adam "MCA" Yauch, which was held in June 2009 at the Great Stage Park, will also be fully accessible on the YouTube Bonnaroo festival channel.
More than 35 artists will give exclusive concerts for the inaugural "Virtual Roo-Ality": among them Nathaniel Rateliff, Chromeo, Big Gigantic, Bruce Hornsby, James Mercer, Rob Moose & Polo G, Denzel Curry, Lennon Stella, Billy Strings, Action Bronson, CloZee and Moon Taxi.
Others like Charli XCX, Dr. Joy Harden Bradford, Laura Jane Grace, Blair Imani and Maryam Ajai will host conferences on various themes including gender, mental health and new technologies. Big Freedia will also be teaching music fans how to reproduce her famous recipe for "Booty Poppin' Potatoes," while Allen Stone will preside over a giant karaoke.
Twitch and Spotify join in the race
Following in the footsteps of YouTube, which is well-established as the partner of choice for such music festivals as Coachella, other technology giants are also joining in virtual festival and concert ventures.
A case in point is the streaming platform Twitch; the Amazon-owned service will shortly be hosting a series of virtual festivals "Movement Selects." Several techno and electro artists will be taking part in these events, which are being organized in collaboration with the Detroit Movement Music Festival and the promoter Paxahau. Juan Atkins, Eddie Fowlkes, Sama' Abdulhadi and Maceo Plex will all feature in "Movement Selects Vol. 1", which will be streamed by Paxahau's Twitch channel on September 25 and 26.
Just Announced! Movement Selects Vol. 1 lineup ft. @MaceoPlex, @juanatkins, @kevinsaunderson as Inner City - live, Sama' Abdulhadi +more! Set your reminders for Sept. 25&26, exclusively on our Twitch channel⟼ https://t.co/vA9buNIA7h #MovementSelects #MovementDetroit #paxahau pic.twitter.com/B9HoPh4r1m— Movement Detroit (@MovementDetroit) September 16, 2020
For its part, Spotify has recently announced that its 138 million users will now have access to virtual concerts directly via its music streaming platform. The new functionality, which will be made available under a new "On Tour" tab, is the result of a partnership between the Swedish streaming giant and the online ticket services Songkick and Ticketmaster.